Effective November 1st, AT&T launches enhanced military switcher promotion offering up to $100 in monthly bill credits—complete dealer guide to eligibility, requirements, competitive positioning, and sales strategies AT&T has announced a significant enhancement to its military customer acquisition strategy with a new AT&T military switcher offer  effective November 1st, 2025. Military servicemembers and veterans who port in their number and purchase a smartphone on an install

Independent carrier MobileX steps up to provide free wireless service for customers affected by SNAP benefit suspension—complete dealer guide to eligibility, activation, and program details In a bold move to support Americans affected by the suspension of Supplemental Nutrition Assistance Program (SNAP) benefits, independent wireless carrier MobileX free wireless  has announced it will cover the cost of wireless service for customers who have lost access to federal food assis

Total Wireless is a prepaid MVNO owned by Verizon that operates on America's largest and most reliable 4G LTE and 5G network.  For wireless dealers, Total Wireless represents a compelling opportunity to offer Verizon-quality network coverage at competitive prepaid prices without the complexity of postpaid contracts or credit checks. With straightforward unlimited plans, multi-line family discounts, and strong dealer support, Total Wireless is an attractive MVNO for dealers lo

Most cell phone store owners focus their marketing efforts on Facebook, Instagram, and Google—but they're missing one of the most powerful platforms for building business credibility, attracting vendor partnerships, and recruiting top sales talent: LinkedIn.  While social media platforms help you reach consumers, LinkedIn connects you with the business side of the wireless industry—vendors, distributors, master agents, potential employees, and industry professionals. A well-o

Starting October 30, 2025, T-Mobile is eliminating all payment arrangement options except the T-Life app, forcing customers to use the mobile app instead of calling customer service, visiting retail stores, or using the automated phone system.  This change represents T-Mobile's continued push toward self-service digital channels and away from traditional customer support methods. For wireless dealers, this policy shift creates new customer service challenges, particularly for

AT&T is launching a new 25% discount for retired first responders starting October 28, 2025, expanding its appreciation offers to honor retired law enforcement officers and firefighters.  The discount applies to every line on AT&T's best unlimited plans—Unlimited Premium PL, Unlimited Extra EL, and Unlimited Starter SL—and is available to retired first responders and their families. For wireless dealers, this new offer presents significant opportunities to attract a loyal, un

T-Mobile is launching its annual holiday giving campaign with a focus on first responders, running from National First Responders Day (October 28) through Giving Tuesday (December 2, 2025).  The campaign includes employee donation matching, customer participation through the T-Life app, and up to $450,000 in corporate donations to first responder organizations. For wireless dealers, this campaign presents an opportunity to engage customers, support local first responders, and

AT&T has updated the chargeback policy for its $800 Smartphone Reimbursement Switcher Offer, effective October 24, 2025.  The new policy introduces a 36-month commitment structure with tiered cancellation fees based on when customers cancel service. This change significantly impacts how dealers should position the offer, educate customers, and manage chargeback risk. Here's everything wireless dealers need to know about the updated policy, customer disclosure requirements, an

Metro by T-Mobile is one of the most established and accessible MVNOs for wireless dealers.  As a T-Mobile subsidiary offering prepaid wireless service, Metro provides dealers with recurring commission revenue, access to budget-conscious customers, and a proven business model. This comprehensive spotlight covers everything dealers need to know about Metro by T-Mobile, including plans, pricing, network performance, dealer program details, competitive positioning, and actionabl

Roku has announced a major suite of updates addressing some of the biggest pain points in TV streaming.  The company unveiled AI-powered voice search, direct Bluetooth headphone connectivity, improved Live TV discovery, enhanced mobile app features, and a new affordable smart projector. These updates represent a significant evolution in Roku's platform and create new opportunities for dealers to enhance customer experiences. Key Updates for Dealers: AI-Powered Roku Voice: Und

T-Mobile has officially closed a credit card autopay loophole that allowed customers to earn rewards while keeping their autopay discount.  Effective October 24, 2025, customers who make early one-time payments with a credit card will lose their $5 per line monthly discount, even if they have a debit card or bank account set up for autopay. This policy change has significant implications for dealers, customer retention, and sales conversations. Key Points for Dealers: Effecti

Wide Open West (WOW!), one of the nation's largest independent cable and broadband providers, is going private.  DigitalBridge Group and Crestview Partners announced a $1.5 billion acquisition deal to take the company private, with closure expected in Q1 2026. For cell phone store dealers, this represents a significant shift in the broadband market landscape—and creates both challenges and opportunities. Key Takeaways for Dealers: WOW! serves 4.7 million subscribers across 7

Verizon Home Internet Lite: Quick Overview for Dealers Detail Information Launch Date October 2025 (Available Now) Pricing $25/month (limited-time with mobile plan), $60/month standalone Speeds Up to 25 Mbps download (typical 10-25 Mbps) Data Cap 150 GB at full speed, then reduced to 10 Mbps (unlimited data) Network Verizon 5G/4G LTE network Price Guarantee 3 years for $25/month rate (with mobile plan) Target Market Rural/underserved areas, light internet users, budget-consci

AT&T Convergence Strategy: Quick Overview Detail Information CEO Statement "Our shift in tactic is to focus on converged customers" Convergence Rate 41.5% of fiber customers also have AT&T mobile Q3 2025 Fiber Adds 288,000 new fiber customers Q3 2025 Mobile Adds 403,000 postpaid phone net adds 5G Home Internet 270,000 new customers in Q3 Strategic Focus Fiber + Mobile bundling ("race to convergence") Competitive Position Only major carrier with nationwide fiber footprint CEO

T-Mobile Halloween Deals 2025: Quick Overview Category Deals Available Flagship Phones FREE iPhone 17, Pixel 10 Pro, Galaxy S25 Edge (with trade-in + new line) Smartwatches FREE Galaxy Watch 8 (with qualifying phone purchase) Tablets FREE tablets with qualifying purchases Earbuds Deals on AirPods Pro 3, Samsung Buds 3 FE Home Internet Savings when bundled with voice line iPhone Upgrades iPhone 14 Pro/Max → iPhone 15/15 Plus (FREE with trade) Duration Limited time (Halloween s

T-Mobile Home Internet Gateway Upgrade: Key Facts Aspect Details Program Free gateway upgrade for Nokia 5G21 users Device Being Retired Nokia 5G21 (original 5G home internet gateway) Replacement Models G4AR or G5AR gateway (depending on availability) Cost FREE (no charge for replacement) Reason for Upgrade Nokia 5G21 doesn't support 5G Standalone technology Speed Improvement Many customers reporting 2x faster speeds How to Request Contact T-Mobile customer support Activation

Boost Mobile MVNO: Quick Facts Aspect Details MVNO Type Prepaid wireless virtual network operator Network T-Mobile network (nationwide coverage) Service Type Prepaid (no contracts, pay-as-you-go) Plan Range $25-$60+ per month Data Options Limited to unlimited data plans Target Market Budget-conscious, value-seeking customers Device Support BYOD (bring your own device) International International calling and roaming available Dealer Commission $25-30 per lead (varies by tier)

Total Wireless Free Plan: Key Facts at a Glance Detail Information Provider Total Wireless (Verizon-owned prepaid brand) Plan Type LifeLine assistance program Cost Completely FREE ($0/month) Initial Availability California only (at launch) Eligibility Must qualify for LifeLine assistance program Included Features Unlimited talk, unlimited text, 6GB high-speed data Unlimited Data Option $11/month add-on for truly unlimited data Network Verizon network (nationwide coverage) Dev

T-Mobile Cyber Defense Center: Key Facts at a Glance Detail Information Facility Name Cyber Defense Center Location Bellevue, Washington (T-Mobile headquarters) Operations 24/7 round-the-clock threat monitoring and response Leadership Mark Clancy, SVP of Cybersecurity Primary Function Proactive threat hunting (not reactive response) Key Areas Cyber Command Center, Cyber Lab, Incident Response War Room, Digital Forensics Room Technology Real-time threat displays, advanced anal

T-Mobile JUMP! On Demand Termination: Key Facts Detail Information Program Ending JUMP! On Demand phone lease program Termination Date December 1, 2025 Customer Notification Starting October 15, 2025 Final Upgrade Deadline November 30, 2025 Remaining Balance Treatment T-Mobile paying off ALL remaining lease balances Device Ownership Customers keep devices with no further payments Standard JUMP! Program NOT affected—continues as normal Customer Benefit Potentially hundreds of