Verizon Cuts HBO Max Prices: How Wireless Dealers Can Leverage Streaming Bundles

VERIZON MASTER AGENT

Verizon just made a major move that wireless dealers need to pay attention to. Starting December 16, the carrier is slashing prices on HBO Max ad-free upgrades by up to $3.50 per month. This isn't just good news for consumers—it's a golden opportunity for dealers to position streaming bundles as powerful value-adds that drive sales, boost retention, and increase average revenue per customer.

What's Changing With Verizon's HBO Max Pricing

The verizon hbo max price cut wireless dealers can leverage immediately. Here's the breakdown:

• HBO Max Standard Upgrade: Now $7.50/month (down from $11) – saves customers $3.50/month

• HBO Max Premium Upgrade: Now $12/month (down from $15) – saves customers $3/month

Both new and existing customers on Verizon's myPlan (mobile) and myHome (home internet) plans are eligible. The best part? If customers are already subscribed to the Netflix and HBO Max bundle with an ad-free upgrade, the lower pricing automatically applies to their next bill after December 16. No action required.

What's Included in Each Tier?

HBO Max Premium Upgrade ($12/month):

• Ad-free streaming

• 4K UHD quality

• Four simultaneous streams

• Access to live sports

HBO Max Standard Upgrade ($7.50/month):

• Ad-free streaming

• Full HD (1080p) quality

• Two simultaneous streams

For context, Verizon already offers Netflix and HBO Max (with ads) bundled together for $10/month. These upgrades remove the ads and enhance the viewing experience—making them attractive upsells for customers who value uninterrupted streaming.

Why This Matters for Wireless Dealers

The verizon hbo max price cut wireless dealers should use as a competitive advantage. Here's why streaming bundles are critical to your sales strategy:

1. Streaming Bundles Drive Customer Retention

Customers who bundle streaming services with their wireless plans are significantly less likely to churn. Why? Because switching carriers means losing access to discounted or free streaming—a hassle most consumers want to avoid.

When you position Verizon's HBO Max price cut as a value-add during the sales process, you're not just selling a phone plan—you're selling a complete entertainment ecosystem. This increases perceived value and makes it harder for competitors to poach your customers.

2. Streaming Perks Justify Premium Plans

Postpaid plans from Verizon master agents often come with higher price points than prepaid alternatives. Streaming bundles help justify that premium by offering tangible, everyday value that customers can see and use.

Instead of competing solely on price, you can compete on value. A customer paying $80/month for a Verizon plan with Netflix and HBO Max (ad-free) is getting significantly more value than a $50 prepaid plan with no perks.

3. Upselling Opportunities Increase Average Revenue Per User (ARPU)

The HBO Max upgrade is a perfect upsell opportunity. Customers already subscribed to the $10 Netflix and HBO Max bundle can upgrade to ad-free streaming for just $7.50 or $12 more per month. That's an easy conversation that adds $7.50–$12 to your monthly commission base.

Multiply that across your customer base, and you're looking at significant revenue growth without acquiring a single new customer.

How to Position Streaming Bundles in Your Sales Process

Here's how to leverage the verizon hbo max price cut wireless dealers can use to close more deals and increase customer lifetime value:

Step 1: Lead With Value, Not Price

When presenting Verizon plans, don't just list the monthly cost—highlight what customers get. For example:

"For $80/month, you're getting unlimited data, 5G access, AND Netflix and HBO Max with no ads. That's a $30+ value in streaming alone, included in your plan."

This reframes the conversation from "expensive phone plan" to "complete entertainment and connectivity package."

Step 2: Position the HBO Max Upgrade as a No-Brainer

If a customer is already interested in the Netflix and HBO Max bundle, present the ad-free upgrade as a small investment for a significantly better experience:

"For just $7.50 more per month, you can remove all ads and stream in Full HD on two devices. That's less than the cost of a single movie ticket, and you get it every month."

Step 3: Compare to Standalone Streaming Costs

Help customers understand the savings. HBO Max ad-free costs $15.99/month when purchased directly. Through Verizon, customers get it for $7.50–$12/month. That's a savings of $3.99–$8.49 per month—or $47.88–$101.88 per year.

Step 4: Bundle Home Internet for Maximum Value

Verizon's myHome internet plans also qualify for the HBO Max price cut. This creates an opportunity to bundle wireless and home internet together, positioning your store as a one-stop shop for connectivity and entertainment.

Partner with Xfinity, Spectrum, or AT&T Fiber master agents to offer competitive home internet bundles alongside Verizon wireless plans.

Competing With T-Mobile's Free Streaming Perks

T-Mobile has long positioned itself as the "streaming king" by offering free Netflix, Apple TV+, and other perks with select plans. Verizon's HBO Max price cut is a direct response to that competitive pressure.

For dealers, this means you now have a stronger value proposition when competing against T-Mobile master agents. Highlight Verizon's network reliability, 5G coverage, and now more affordable streaming upgrades to differentiate your offering.

If you're selling both Verizon and T-Mobile plans, use streaming perks as a tie-breaker. Ask customers which services they already use, then position the carrier that offers the best bundle for their needs.

Action Steps for Wireless Dealers

Here's how to capitalize on the verizon hbo max price cut wireless dealers opportunity:

• Update Your Sales Scripts: Train your team to lead with streaming value when presenting Verizon plans. Emphasize the HBO Max price cut as a limited-time competitive advantage.

• Create In-Store Signage: Promote the HBO Max price drop with clear, visual displays. Use language like "Save $3.50/month on ad-free streaming" to grab attention.

• Reach Out to Existing Customers: Contact current Verizon customers who aren't using streaming bundles and offer them the HBO Max upgrade. This is an easy upsell that increases ARPU.

• Bundle Home Internet: Position Verizon's myHome internet plans alongside wireless service to maximize customer lifetime value. Partner with home internet master agents to expand your offering.

• Leverage Social Media: Post about the HBO Max price cut on your store's Facebook, Instagram, and TikTok. Use language like "Verizon just made streaming even cheaper—ask us how to save $3.50/month on HBO Max!"

What's Next for Streaming Bundles?

The streaming landscape is constantly evolving. Rumors suggest Netflix could acquire HBO Max if antitrust investigations clear, which would fundamentally reshape the industry. If that happens, expect major changes to pricing, bundles, and carrier partnerships.

For now, the verizon hbo max price cut wireless dealers can use to drive sales and retention. Stay ahead of the curve by positioning streaming bundles as essential value-adds, not optional extras.

The Bottom Line

Verizon's HBO Max price cut is more than just a consumer perk—it's a powerful sales tool for wireless dealers. By positioning streaming bundles as value-adds that justify premium plans, increase retention, and create upsell opportunities, you can grow revenue without acquiring new customers.

Update your sales process, train your team, and start leveraging this competitive advantage today.

Need wholesale partnerships with Verizon, T-Mobile, or home internet providers? Explore the WDG Vendor Directory to connect with trusted master agents and distributors.