Asus Won’t Release New Smartphones This Year: What Wireless Dealers Should Stock and Pitch Instead in 2026

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Asus reportedly won’t release any new smartphones this year. For dealers, the headline isn’t about one brand—it’s about what happens when a manufacturer pauses: customers who liked that brand still need an upgrade path, and the market shifts even more toward the “safe” winners. For Asus won’t release new smartphones this year, dealers can use this moment to tighten inventory strategy and sell value upgrades that customers feel good about.

What this means for dealers (in plain English)

• Less brand choice: customers who ask for Asus will need alternatives.

• More demand for mainstream: iPhone and Galaxy become the default recommendation.

• More value shopping: customers look for last-gen flagships and certified pre-owned.

• Accessory opportunity: bundles matter more than brand loyalty.

Dealer action plan: the 3-minute “Upgrade Fit Check”

When a customer asks for a brand you don’t have (or that isn’t launching), don’t guess—run a quick fit check:

• What do you like most about your current phone (battery, gaming, camera, size)?

• What do you hate (heat, lag, storage, broken screen)?

• What’s your budget target (today and monthly)?

• Do you want new, last-gen, or certified pre-owned?

3 upgrade paths that close fast when a brand pauses

Path A: Last-gen flagship (best value close)

For customers who want premium performance without premium pricing.

Path B: Certified pre-owned (budget + margin friendly)

For customers who want a lower price and a fast decision—especially for teens and backup phones.

Path C: Mainstream “safe pick” (lowest regret)

For customers who want easy accessories, easy repairs, strong resale value, and long-term updates.

How to sell to gamers (where Asus interest often comes from)

If the customer liked Asus for gaming, sell the experience:

• Low-latency setup: optimize settings, updates, and storage

• Audio: earbuds/headset upgrade

• Control: mobile controller

• Power: fast charger + cable

• Connectivity: hotspot option or Wi‑Fi upgrade for stable play

Wholesale links (inventory + bundles)

• Phones Distributors

• Accessories Distributors

• Electronics Distributors

Key takeaways for dealers

1. When a brand pauses launches, customers still need an upgrade path—make it easy.

2. Close with value: last-gen flagships and certified pre-owned reduce price objections.

3. Sell the experience with bundles: protection, power, setup, and gaming add-ons when relevant.

Bottom line: Asus won’t release new smartphones this year is a dealer opportunity. When customers lose a brand option, the dealer who offers the best-fit alternative wins the upgrade—and the long-term relationship.