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Add a “setup service” (pricing + what’s included)

Setup service menu sign showing basic, plus, and premium setup pricing in a wireless store



Most wireless stores lose hours every day to “free setup help.” The fix isn’t being less helpful—it’s offering a clear, paid phone setup service that customers understand and gladly choose because it saves them time.


This setup menu gives you simple pricing tiers, exactly what’s included, what’s not included (boundaries), and scripts to sell it as convenience—not a fee.


Why a setup service works (and reduces returns)

  • Customers want convenience: they don’t want to spend 2 hours at home figuring it out

  • You protect your closers: closers sell, runners set up

  • Fewer returns: you test call/text/data before they leave


The 3-tier setup service menu (pricing + inclusions)

Keep it to three tiers so it feels like a menu, not a negotiation.


Tier 1: Basic Setup (activation + essentials)

  • SIM install / eSIM setup

  • Activation check (call/text/data test)

  • Connect to Wi‑Fi

  • Basic settings (brightness, volume, Face ID/fingerprint)

  • Voicemail setup (if applicable)


Suggested price: $19–$29


Tier 2: Plus Setup (data transfer + core apps)

  • Everything in Basic

  • Data transfer (contacts, photos, messages when possible)

  • Apple ID / Google sign-in assistance

  • Email setup (1 account)

  • Install/update key apps (up to 5)


Suggested price: $49–$69


Tier 3: Premium Setup (white-glove)

  • Everything in Plus

  • App login support (up to 10 apps)

  • Wearable pairing (watch/earbuds) if purchased

  • Personalization (wallpaper, ringtones, accessibility basics)

  • 15-minute “how to use it” mini lesson (top 5 features)


Suggested price: $89–$129


What’s NOT included (boundaries that protect your time)

  • Password recovery beyond basic guidance (Apple/Google/Facebook)

  • Banking/financial app troubleshooting (security risk)

  • Data recovery from broken devices (separate service)

  • Unlimited ongoing tech support (offer a separate support plan if desired)


The scripts (sell convenience, not a fee)


Script 1: Present it early (best time)


“To make this easy, we offer setup in three levels: Basic, Plus, or Premium. Basic gets it activated and working. Plus moves your data and sets up your main apps. Premium is white-glove with logins and a quick lesson. Which one do you want?


Script 2: If they ask “Is setup free?”


“We’ll always make sure the phone is activated and working. The paid setup is for the time-saving part—data transfer, logins, and getting everything exactly how you want it. You can do that at home, or we can handle it here.”


Script 3: Use it to prevent returns


“The reason people choose Plus/Premium is it prevents headaches later. We test everything before you leave so you don’t come back saying ‘my phone isn’t working.’”


Setup checklist (print this and use it every time)

  • Call/text/data test passed

  • Wi‑Fi connected

  • Apple ID / Google signed in (if purchased)

  • Contacts/photos transferred (if purchased)

  • Email added (if purchased)

  • Key apps installed/logged in (if purchased)

  • Voicemail set

  • Customer confirmed: “Everything looks good”


If you need vendors that support setup services, start here: Content Transfer and Accessories.


Final takeaway

A paid phone setup service is one of the cleanest ways to increase average ticket without annoying customers—because it’s genuinely helpful.


Keep it to three tiers, define boundaries, present it early, and run it with a checklist. You’ll sell more, reduce returns, and stop giving away your day for free.

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