T-Mobile’s “Super Essentials Saver” is a Walmart-exclusive plan for new customers that undercuts Essentials pricing: $25/line with AutoPay ($30 without), includes 50GB premium data then deprioritization, Canada/Mexico coverage, and T-Mobile Tuesdays—BUT it’s limited to two lines, has no phone promos, and taxes/fees aren’t included. Dealers can win by packaging BYOD activation + transfer + accessories.

Walmart wireless customers are value-first shoppers—and AT&T, T-Mobile, and Verizon all want them. For dealers, this is a retention and conversion moment: value shoppers don’t just want low price, they want low stress. Use a Value Switch Check (today cost, monthly cost, after-promo cost, and coverage where they live/work), then deliver a Day-One Setup and a written “What’s Included” receipt. Close with a simple protection + power bundle so the customer leaves ready, not confu