T-Mobile named former Shell CFO Jessica Uhl as CFO Designate, with a planned handoff from current CFO Peter Osvaldik in February 2027. For dealers, this signals continued focus on disciplined spending, “digital-first” cost reduction, and pricing/plan changes—so prepare for more bill-audit conversations and retention offers.

As T-Mobile continues layoffs and store closures, more customers say they’re being pushed into digital support, AI chatbots, and the T‑Life app—yet the experience isn’t consistent. Some report waiting 30 minutes or more for a “talk to Customer Care” button to appear, while others say chat waits can run an hour or longer (or never connect). Customers often need urgent help (unlocks, SIM issues), and being told to use the app even in-store is fueling frustration.

A new editorial argues the “classic T‑Mobile” customers loved under John Legere isn’t coming back. The piece points to longtime exec Mike Katz exiting and signaling that T‑Mobile must evolve now that it can’t keep growing by simply contrasting itself with AT&T and Verizon. Readers largely agree: a poll shows 67% believe Katz was hinting the old Un‑Carrier era is over, as T‑Mobile pushes app-first service (T‑Life), layoffs, and retail changes.

T-Mobile is reportedly telling district-level employees and higher to spend at least two days working in a retail store or call center—an “optional” requirement that tips say is tied to bonuses/stock grants. The move comes as customers complain about being pushed to use the T‑Life app in-store, plus ongoing issues with app access, promotions, and store policies (like trade-ins being refused despite the app offering in-store drop-off). The goal: give leadership real front-line

Optimum is expanding its MVNO agreement with T-Mobile to add access to T-Mobile’s 5G standalone (SA) core—while still keeping Optimum’s own in-house mobile core. Optimum says the move will unlock a wider device portfolio (phones, wearables, tablets), improved international roaming options, and new product launches starting early next year after platform upgrades. Optimum ended Q2 2026 with 724,000 mobile lines.

T-Mobile is continuing its shift to a digital-first model, with more transactions moving into the T-Life app—and that transition is showing up in retail. In Washington state, the carrier is permanently cutting 77 jobs, closing six retail stores, and shutting a corporate office, according to a LinkedIn post and a WARN notice filing. Layoffs are scheduled between Sept. 21 and Nov. 18, 2026, and include retail mobile experts and corporate roles.

AT&T, T-Mobile, and Verizon scored a rare joint win after a federal jury in Texas rejected Asus’ 2023 lawsuit alleging infringement of standard essential patents tied to 4G/5G. Asus argued the carriers violated its patents through use of Ericsson and Nokia network equipment and sought $436M in damages. The jury rejected the claims, found Ericsson and Nokia not liable, and determined Asus breached fair-licensing obligations—avoiding potential royalties or injunction risk.

An opinion piece argues the Big 3 (T-Mobile, AT&T, Verizon) dominate wireless—even MVNOs rely on their networks—and says Starlink is the best candidate to shake things up. The author imagines a true satellite-based carrier, but notes direct-to-device (D2D) still can’t replace cell towers due to physics and indoor signal limits. For now, satellite-to-phone fits texts, emergencies, and occasional data—yet it may still pressure carriers to compete harder.

Outgoing T-Mobile product chief Mike Katz says what many customers already feel: the Un-carrier era changed because it wasn’t sustainable. Katz recounts how “pain-free wireless” helped T-Mobile grow from low-double-digit share to roughly a third of the market—but now the focus is retention, not acquisition. T-Mobile has dropped several Un-carrier policies and is leaning into AI (IntentCX) to proactively reduce churn. Dealers should prepare for more bill predictability and ret

As T-Mobile shifts upmarket, longtime bargain hunters feel left behind. Navi data says 53% of T-Mobile shoppers pick premium tiers (vs mid-40s for AT&T/Verizon), and T-Mobile says 60% of new customers choose high-end plans. But readers overwhelmingly want lower prices (65%) or fewer fees (25%). With AT&T and Verizon undercutting T-Mobile’s cheapest plan, dealers should prepare for more bill-audit and switch conversations.

T-Life gets heavy criticism as T-Mobile pushes app-first customer service, but new satisfaction data suggests the picture is more mixed. J.D. Power’s wireless satisfaction study found app login satisfaction averaged 681 points—38 points higher than carrier websites. A poll cited in reporting also shows a split: many say they’d consider switching, but a meaningful share says T‑Life works fine. Here’s how dealers should handle the shift.

T-Mobile says it detected suspicious router activity tied to the Salt Typhoon threat in 2024 and stopped the intrusion by physically severing a connection to a compromised provider’s network. While core subscriber data wasn’t accessed, some edge routing infrastructure was impacted. Here’s what this means for dealers—and how to turn security headlines into practical customer and SMB conversations.

Multiple T-Mobile subscribers report that promised monthly device credits disappeared—sometimes near the end of a 24‑month device financing term—causing sudden bill increases. One customer said credits stopped after 22 months, adding $80/month for two months; after escalating, T‑Mobile reimbursed $160. Another customer who bought three phones through Costco said he only received one monthly device credit and was repeatedly told the others would start on later bills. The takea

Wolfe Research says T-Mobile’s “undisputed leader” status is fading as AT&T and Verizon improve postpaid value plans, cable companies push aggressive device promos, and SpaceX’s next-gen Starlink V3 satellites threaten T‑Mobile’s 5G home internet business. After migrating customers off legacy plans and raising prices, T‑Mobile has less room to squeeze ARPU, while rivals are forecasted to grow faster and potentially match T‑Mobile over the next four years. Dealers should treat

T-Mobile opened pre-orders for the Pixel 11 lineup (Pixel 11, Pro, Pro XL, Pro Fold) and Pixel Watch 5, with devices shipping and hitting stores Aug. 20. The headline promos include Pixel 11 Pro XL “On Us” (up to $1,300 off) with a new line or trade-in in any condition on Go5G Next, Pixel 11 Pro up to $1,100 off with a new line + eligible trade on Go5G Plus, and a free Pixel 11 (or up to $900 off) with a new line on most plans (including Essentials 2.0). Dealers should use th

T-Mobile has completed the sale of an 800 MHz spectrum portfolio to Grain Management, a move that highlights how valuable low-band spectrum remains for wide-area coverage—especially in rural and small-town markets. While customers won’t see an overnight “speed boost,” low-band spectrum can improve reach, in-building coverage, and reliability when deployed well. Dealers should treat this as a coverage and rural connectivity story: run location-based fit checks, watch for netwo

A new report ties rising customer frustration to telcos shrinking human support while pushing digital-first tools. Deutsche Telekom’s Q2 2026 report shows T-Mobile US full-time employees fell from 70,036 (end of 2025) to 65,365 (end of June 2026)—about 4,700 fewer people (a 6.7% drop). At the same time, T-Mobile is pushing customers toward the T‑Life app for upgrades and account actions. Dealers should treat this as a “support gap” opportunity: sell paid setup, bill audits, a

T-Mobile announced the third season of Friday Night 5G Lights, expanding the program to more than $8.4 million in prizes for small-town US high schools—including a $1 million football field makeover. Eligible schools in towns under 150,000 people can apply through September 18 by submitting a short essay.

T-Mobile has officially shut down its 2G GSM network—the last major US 2G holdout—meaning the original 2007 iPhone can no longer connect for voice service in the US. T-Mobile says it kept 2G running longer than AT&T (2G off in 2017) and Verizon (2G off in 2020) to avoid stranding remaining customers, including international travelers and legacy IoT devices. Dealers should treat this as a practical upgrade moment: identify any 2G-dependent phones, alarms, meters.

T-Mobile is leaning more premium as plan tiers blur across carriers. Dealers can win with bill audits, fit checks, and value-based bundles.