T-Mobile and Metro by T-Mobile just rolled out back-to-school promos for families—from 50% off the SyncUP Kids Watch 2 and a free Revvl Tab 2 with a new tablet line, to free flagship phones with new lines (and trade-ins), watch deals, and home internet offers. Metro is pushing aggressive port-in deals including a free Galaxy A17 5G or iPhone 16e (with plan requirements). Dealers can win by matching the right student “use case” to the right line, device, and protection bundle.

The FCC’s “fourth facilities-based carrier” plan is effectively over. A federal judge approved the DOJ request to release EchoStar from its commitment to build and operate a nationwide mobile network inherited from Dish. After selling major spectrum blocks to AT&T and SpaceX, Boost Mobile is now positioned as a hybrid MVNO—running its own cloud-native core while primarily using AT&T’s towers, with T-Mobile coverage as fallback.

T-Mobile’s forced plan migrations are triggering real sticker shock for longtime customers—some say bills jumped from under $50 to $200–$300. A reader poll shows 62% plan to leave immediately. For dealers, this is a prime moment to run plan audits, prevent churn with “stay” options, and capture switchers with MVNO and prepaid alternatives.

A new analysis says longtime T-Mobile customers are furious over forced plan migrations that raise bills by at least $6 per line, but most are expected to stay—meaning T-Mobile still benefits financially. One customer, 71-year-old Alex Gerwer, filed disputes and complaints arguing T-Mobile’s “Original Price Lock” pledge should prevent his home internet rate from increasing. The FCC has notified T-Mobile of the complaint and given the carrier 30 days to respond, with signs his

New nationwide speed and performance testing for the first half of 2026 shows the Big 3 are all strong—just in different categories. Verizon and AT&T are tied for overall performance, network reliability, and text performance, while Verizon leads responsiveness, data, and video performance outright. T-Mobile remains the 5G availability leader and continues to post top-tier download speeds across most major cities.

Dealer quick take: This is a “bill shock” moment. Customers aren’t mad about a small increase—they’re mad about surprise changes: free lines turning paid and add-ons being switched on. The dealer opportunity is simple: be the person who audits the account, removes junk charges, and gives them a clear next step. What customers say they’re losing (beyond the rate hike) As T-Mobile migrates customers from older plans to newer ones, some subscribers report that the cost increase

JD Power’s 2026 U.S. Wireless Network Quality Performance Study reports a record-low 8 problems per 100 interactions (PP100), with network quality improving nationwide. Verizon led three of six regions (Mid-Atlantic, North Central, Southeast), while T-Mobile led the Southwest and tied with Verizon in the Northeast and West. RootMetrics also showed Verizon winning responsiveness, data, and video—fueling a “Verizon comeback” narrative and raising questions about how T-Mobile di

T-Mobile says some customers still using 2G handsets will receive a final reminder Tuesday ahead of the carrier’s planned 2G GSM shutdown on August 3. T-Mobile has been notifying impacted users for over two years and offering select customers a free 5G phone to transition. For dealers, this is a last-call moment: identify 2G/legacy devices (especially business/IoT), migrate lines, and prevent “my phone stopped working” walk-ins.

T-Mobile is offering another physical T‑Mobile Tuesdays freebie: a minimalist tumbler (magenta or white) with a straw and spill‑resistant lid, available for pickup at T‑Mobile-owned stores today. Customers must save the offer in the T‑Life app and redeem in-store, with limited stock expected. For dealers, this is a predictable foot-traffic spike—perfect for accessory bundles, quick device checkups, and “bill clarity” conversations.

T-Mobile is reportedly retiring more grandfathered plans—some nearly 15 years old—and shifting customers to newer plans that may include price changes. A poll shows most respondents say they’d switch providers, while smaller groups would accept the new plan or research a better option within T-Mobile. Dealers can win by leading with a plan audit, explaining “price guarantee” realities, and offering a clean stay-or-switch path.

An Ookla report comparing 86 operators in 22 markets says the Big Three US carriers aren’t ready for next‑gen AI experiences—mainly due to latency under load and weak upload performance. T‑Mobile leads in the US (median upload ~13.94 Mbps) ahead of Verizon (~13.43 Mbps) and AT&T (~9.0 Mbps), but no market hits the sub‑10 ms latency needed for AR/multimodal AI. Dealers should reframe “5G speed” into real-world AI use cases.

T-Mobile is reportedly changing eligibility for two major switcher promos—Keep and Switch and Family Freedom—so that starting July 9, only new accounts qualify (with a noted exception for Home Internet or T‑Satellite-only accounts). That means households with existing T-Mobile voice lines can’t use these rebates by simply adding a new line. Dealers should pre-qualify fast, avoid bill shock, and present backup options.

If a “new” phone is defective right after purchase, customers can often exchange it for a brand-new unit—but only if they handle it as an exchange inside the carrier’s return window (14 days for T-Mobile/AT&T, 30 days for Verizon, per this report). The mistake is walking in and asking for a warranty claim, which typically triggers a refurbished replacement. Here’s the dealer-friendly script and checklist.

SpaceX buying T-Mobile is being floated as a “shortcut” into terrestrial wireless—but it’s expensive, risky, and could limit SpaceX’s carrier partnerships. For dealers, the bigger win is using the headline to start a coverage conversation: D2D expectations, plan fit, device readiness, and backup internet options customers can buy today.

T-Mobile’s FCC-approved spectrum swap with Grain adds low-band capacity, but a reader poll shows most customers still care more about pricing and customer service than airwaves. For dealers, that’s the opportunity: stop selling “spectrum,” start selling outcomes—bill clarity, plan fit, device setup, and a human support experience customers can’t get from an app.

A report details T-Mobile’s “Experience” migration plans for legacy customers, including plan tiers, perks, and pricing ahead of July 13 changes.

T-Mobile is officially retiring its 2G GSM network on August 3, 2026. Most customers won’t notice—but anyone using very old phones, certain legacy IoT devices, or older international devices without VoLTE could lose service. Dealers should run a quick “network readiness” check, offer low-cost upgrade paths, and position paid setup/data transfer as a simple, same-day fix.

A new rumor says many T-Mobile third-party authorized retailer (TPR) locations could close as soon as July 1, as the carrier accelerates its “digital native” strategy and pushes customers into the T-Life app. Corporate-owned retail (COR) stores may be spared this round, and one dealer is reportedly closing 100+ locations with financial incentives from T-Mobile. Dealers should prepare for customer confusion, increased foot traffic at remaining stores, and a bigger shift toward

The FCC says the AWS-3 spectrum auction—the first in four years—wrapped after 72 rounds, generating over $3.5B across 200 licenses. Seventeen bidders participated, including AT&T, Verizon, T-Mobile, EchoStar, and SpaceX. The licenses cover 1695–1710 MHz, 1755–1780 MHz, and 2155–2180 MHz, including major markets like Boston, New York, and Chicago, and are expected to boost 5G capacity. Analysts expect the Big Three to win most licenses, while SpaceX may be positioning for futu

T-Mobile addressed concerns about “AI cameras” in its retail stores, saying it does not use facial recognition, microphone-enabled cameras, or Flock products. The carrier says it’s simply upgrading to modern cameras comparable to consumer doorbell cams as part of standard lifecycle management to improve safety and security. Dealers should be ready with a simple privacy-first explanation and a calm in-store script.