Why Social Media Matters: The Numbers Don't Lie Statistic Impact on Local Businesses 97% of consumers Search for local businesses online before visiting 71% of consumers More likely to purchase based on social media referrals 4.9 billion people Use social media globally—your customers are there 78% of local businesses Acquire customers through social media 54% of consumers Use social media to research products before buying 90% of Instagram users Follow at least one business

Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing...

10 Social Media Trends to Watch in 2024 Here are the 10 social media trends the Later marketing team expects to make waves in 2024. From...

Consumers who have a good experience with a brand’s social media channels are more likely to recommend it to others. Without an effective...