New Street Research says Verizon’s “comeback” is showing early traction as CEO Dan Schulman nears his one-year mark. Analyst David Barden notes Verizon’s postpaid phone losses were improving before Schulman, but the pace has picked up since he took over in Oct. 2025. Gross adds are up close to double digits, churn improved in Q2 2026, and cost cuts are boosting EBITDA—though New Street warns Verizon can’t “cut its way to greatness,” and ARPU/ARPA pressure remains.

T-Mobile’s Q2 earnings showed softer growth and higher churn: 277,000 postpaid net account additions (down 13% YoY) and postpaid churn rising to 0.99%. ARPA rose 2% to $152.91 across 34.7M postpaid accounts. The report also highlights growing friction from T-Mobile’s digital-first push—starting Aug. 1, upgrades and add-a-lines must be processed through the T-Life app. Dealers can use this moment to run retention “bill + experience” audits and win switch-ins from frustrated cu

A new postpaid wireless monthly fee in one state is the kind of “small line item” that creates big customer anger—because it feels sneaky. Dealers can win by getting ahead of bill shock: explain what the fee is (state-specific), who it applies to, and when it starts. Then run a 7-minute Bill & Plan Audit: discounts, autopay, lines, insurance, hotspot, and usage. If the customer’s value is slipping, offer a clean alternative (prepaid/value plans, multi-line bundles, or a switc

Prepaid to postpaid is the new battleground: AT&T, T-Mobile, and Verizon want prepaid customers to “move up” for device promos, multi-line discounts, and bundled perks. Dealers can win by running a Prepaid-to-Postpaid Fit Check: monthly total today vs after switch, device financing comfort, credit/ID readiness, hotspot needs, and upgrade frequency. Close with a written “What’s Included” receipt, Day-One Setup, and a 30-day bill review appointment to prevent buyer’s remorse an