AT&T has successfully challenged T-Mobile’s ad claims about price hikes, with regulators siding with AT&T. Wireless dealers can use this news to clarify billing questions, address customer concerns, and guide plan reviews in 2026’s competitive market.

AT&T’s $1 billion spectrum acquisition is facing new concerns, potentially impacting 5G expansion plans. Wireless dealers should be ready to address customer questions, monitor coverage updates, and adjust upgrade strategies in 2026.

T-Mobile’s new Better Value Plan delivers lower rates and robust features for budget-conscious customers. Wireless dealers can leverage this plan to win price-sensitive shoppers, drive upgrades, and increase loyalty in 2026.

Verizon is rolling out daily rewards in the My Verizon app, offering perks, deals, and exclusive offers. Wireless dealers can use this to drive upgrades, boost in-store visits, and strengthen customer loyalty in 2026.

T-Mobile Tuesdays set new records in 2025 and is expanding perks for 2026—including bigger giveaways, exclusive deals, and more partner offers. Wireless dealers can leverage these loyalty rewards to drive upgrades, boost in-store visits, and keep customers loyal.

Samsung will apply AI to all products, from phones to smart home devices. Wireless dealers can use this innovation to upsell upgrades, bundle smart tech, and educate customers on the value of AI-powered features in 2026.

T-Mobile’s 2026 free line promotion is back, letting customers add an extra line at no cost. Wireless dealers can use this to drive upgrades, attract families and businesses, and bundle more devices and accessories for higher revenue.

T-Mobile’s Apple Messages integration and T Life Virtual Assistant are set to transform customer support and digital engagement. Wireless dealers can leverage these tools to improve service, drive upgrades, and differentiate in a competitive market.

Oppo’s Find X9s series now boasts a 200MP camera, setting a new standard for mobile photography. Wireless dealers can use this upgrade to target premium customers, upsell accessories, and differentiate from other Android brands in a competitive flagship market.