AT&T saying it plans to “knock it out of the park” in areas where it lags is a switcher signal dealers should watch closely—because network improvement headlines create doubt in competitors and confidence in switchers. Dealers can convert this with a Coverage-First Switcher Audit: where the customer lives/works/travels, indoor dead zones, and what apps matter most. Then close with a Switcher Readiness checklist (unlock + port info) and a No‑Surprises Summary in writing. Upgra