AT&T, T-Mobile, and Verizon fixed wireless access (FWA) speeds declined in Q2 and Q3 2025, according to Ookla. Network congestion from shared mobile and home internet resources is impacting customer experience. Wireless dealers can capitalize by educating customers, positioning fiber alternatives, and leveraging carrier spectrum investments to drive sales.

Verizon is removing legacy loyalty discounts ($10-$25/month) for some customers starting September 1, 2025, while simultaneously increasing administrative fees by $0.28-$2.37 per line. However, customers requesting transfer PINs to switch carriers are now receiving new loyalty offers. For wireless dealers, Verizon loyalty discount removal wireless dealers creates opportunities to win frustrated customers—or retain Verizon customers by helping them negotiate better deals.

Broadcast company TEGNA is demanding up to 50% carriage fee increases from cable provider Optimum, threatening higher bills for 4.4 million customers. As traditional TV costs soar, cord-cutting accelerates. For wireless dealers, this creates massive opportunities to capture customers switching to mobile-first entertainment and 5G home internet solutions.