Lyca Mobile’s $18/month 40GB plan is the kind of offer that pulls in price shoppers fast—but dealers keep customers long-term by setting expectations. Run a quick Budget Plan Audit: confirm coverage where they live/work, check real monthly data use, and explain what happens after 40GB (speed changes, hotspot limits, etc.). Close with a “no surprises” setup: APN check, Wi‑Fi calling, and a written plan summary.