T-Mobile Tuesdays is still one of the most underappreciated loyalty perks in wireless. Dealers can use this weekly rewards program to drive upgrades, increase store visits, and build customer loyalty in 2026’s competitive market.

T-Mobile Tuesdays set new records in 2025 and is expanding perks for 2026—including bigger giveaways, exclusive deals, and more partner offers. Wireless dealers can leverage these loyalty rewards to drive upgrades, boost in-store visits, and keep customers loyal.