As T-Mobile shifts upmarket, longtime bargain hunters feel left behind. Navi data says 53% of T-Mobile shoppers pick premium tiers (vs mid-40s for AT&T/Verizon), and T-Mobile says 60% of new customers choose high-end plans. But readers overwhelmingly want lower prices (65%) or fewer fees (25%). With AT&T and Verizon undercutting T-Mobile’s cheapest plan, dealers should prepare for more bill-audit and switch conversations.