Verizon is removing legacy loyalty discounts ($10-$25/month) for some customers starting September 1, 2025, while simultaneously increasing administrative fees by $0.28-$2.37 per line. However, customers requesting transfer PINs to switch carriers are now receiving new loyalty offers. For wireless dealers, Verizon loyalty discount removal wireless dealers creates opportunities to win frustrated customers—or retain Verizon customers by helping them negotiate better deals.