The FCC will let Verizon lock phones for longer, making it harder for customers to switch carriers in 2026. Wireless dealers must prepare for more customer questions, adjust upgrade strategies, and educate buyers about unlocking rules.

AT&T has successfully challenged T-Mobile’s ad claims about price hikes, with regulators siding with AT&T. Wireless dealers can use this news to clarify billing questions, address customer concerns, and guide plan reviews in 2026’s competitive market.

AT&T’s $1 billion spectrum acquisition is facing new concerns, potentially impacting 5G expansion plans. Wireless dealers should be ready to address customer questions, monitor coverage updates, and adjust upgrade strategies in 2026.

T-Mobile’s Apple Messages integration and T Life Virtual Assistant are set to transform customer support and digital engagement. Wireless dealers can leverage these tools to improve service, drive upgrades, and differentiate in a competitive market.