AT&T Blue Carpet is another “carpet” perks/experience push—meant to reduce churn by making customers feel valued (priority treatment, extras, or benefits). Dealers should treat this like a Perks Reality Check: what benefits are real, who qualifies, and what the customer must do to claim them. Then convert it into revenue with a 3-step close: (1) keep the line by matching the right plan, (2) upgrade the device if it improves the experience, and (3) bundle protection + accessor