A guide to micro-influencers, offer structures, and tracking results without big budgets.

Why Social Media Matters: The Numbers Don't Lie Statistic Impact on Local Businesses 97% of consumers Search for local businesses online before visiting 71% of consumers More likely to purchase based on social media referrals 4.9 billion people Use social media globally—your customers are there 78% of local businesses Acquire customers through social media 54% of consumers Use social media to research products before buying 90% of Instagram users Follow at least one business