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Protection Plans & Value-Added Attach
Protection plans are one of the highest-margin things you can attach to a sale, and customers who just bought a device want peace of mind. This guide shows you how to attach protection and value-added services that lift profit on every deal.
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What this Protection Plans & Value-Added Attach helps you do
Protection plans and value-added services are among the highest-margin add-ons in the business, and a customer who just committed to a device is primed to protect it. This guide shows you how to build attach: choosing the right plans, and structuring the offer into every sale. You lift profit on deals you already close, deepen the customer relationship, and add recurring, high-margin revenue with almost no extra cost.
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Fast
Built for quick in-store use.
Consistent
Standardize your process.
Dealer-ready
Made for wireless retail.
Protection Plans & Value Attach FAQ's
Why are protection plans so profitable?
Protection plans carry very high margins because the cost of coverage is low relative to the price, and most are never fully claimed. Attaching them to sales you already make adds substantial profit with almost no extra cost.
How do I increase protection plan attach?
Train agents to present protection as peace of mind at the moment of purchase, make it a standard part of every sale, and track attach by rep to coach it. Positioning it as protecting an investment, not an upsell, lifts the take rate.
When should I offer a protection plan?
Offer it at the point of sale, right when the customer commits to the device and values protecting it most. Waiting until later loses the moment, so building the offer into the close is what makes attach consistent.
What counts as a value-added service?
Value-added services include protection plans, setup and data transfer, extended support, and similar add-ons that enhance the core purchase. They carry strong margins, deepen the relationship, and give customers more reasons to buy from you.