Site Selection Scorecard
Interactive scorecard for evaluating potential wireless retail locations across traffic, demographics, competition, rent, and visibility factors.
✅ Built for wireless dealers ✅ Mobile-friendly ✅ Use the Tool Below!
What this Site Selection Scorecard helps you do
Bad location decisions are the #1 cause of retail store failure. The Site Selection Scorecard removes guesswork: enter location data across 20+ factors (foot traffic, demographics, competition density, rent, visibility, parking, neighborhood retail mix) and the tool produces a composite score. Compare multiple locations side-by-side. Don't sign a lease until your top candidate scores well.
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Fast
Built for quick in-store use.
Consistent
Standardize your process.
Dealer-ready
Made for wireless retail.
Site Selection Scorecard FAQ's
What factors does the scorecard evaluate?
Foot traffic (peak and average), demographics (income, age, density), competition (count, types, proximity), rent (per sq ft, lease terms), visibility (signage, frontage), parking (count, proximity), and neighborhood retail mix.
How do I find the data to fill in the scorecard?
Foot traffic from Placer.ai or simple counting. Demographics from Census data or paid services. Competition from Google Maps. Rent from listings or local brokers. The guide details data sources.
What's a 'good' total score?
Scores of 75+ indicate strong sites. 60-74 are workable with caveats. Below 60 are red flags. Never sign on a sub-60 site no matter how excited the landlord is to lease.
Can I use this scorecard for evaluating my current location?
Yes - scoring your existing location helps decide whether expansion, relocation, or renewal makes sense. Many dealers discover their existing site scores higher than they realized.
