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Dealer Markup-to-Margin Converter
Convert your cost and price into markup percent and profit margin — see both numbers side by side so you never confuse the two.
✅ Built for wireless dealers ✅ Mobile-friendly ✅ Use the Tool Below!
What this Dealer Markup-to-Margin Converter helps you do
Markup and margin are not the same number, and mixing them up costs dealers real money on every deal. Plug in your unit cost and selling price to see both percentages instantly, plus the profit dollars behind them.
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Use the Dealer Markup-to-Margin Converter now
Fast
Built for quick in-store use.
Consistent
Standardize your process.
Dealer-ready
Made for wireless retail.
Dealer Markup-to-Margin Converter FAQ's
What's the difference between markup and margin?
Markup is profit divided by your cost — it tells you how much you added on top of what you paid. Margin is profit divided by your selling price — it tells you what share of the sale is profit. They use the same profit dollar amount but different denominators, so margin is always lower than markup on the same deal, unless profit is zero or negative.
Why does my margin percent look lower than my markup percent?
Because margin divides profit by the bigger number, the selling price, while markup divides by the smaller number, your cost. A 50% markup on a $100 cost item ($150 sale) is only a 33.3% margin. Both describe the same $50 profit, just against different bases.
Which number should I use to price accessories and devices?
Most dealers think in markup when pricing, since they start from what they paid and want to add a percentage on top. But margin is what ties directly to revenue and is what most profit-and-loss reports and carrier scorecards use to judge store performance. Use this tool to translate between the two so you're speaking the same language as your accountant or master agent.
What happens if I enter a selling price lower than my cost?
The tool shows a negative markup and negative margin, which means you're selling at a loss. That's still useful to see, especially for loss-leader promos on devices where you're relying on activation commissions or accessory attach to make up the difference.
