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Customer Lifetime Value Calculator
Calculate the lifetime value of your average customer to set acquisition spending and prioritize retention.
✅ Built for wireless dealers ✅ Mobile-friendly ✅ Use the Tool Below!
What this Customer Lifetime Value Calculator helps you do
Most dealers price customer acquisition based on instinct. The Customer Lifetime Value Calculator gives you the actual number - how much revenue and profit the average customer generates across their relationship with your store. Enter average ticket, transactions per year, gross margin, and average customer relationship length. The calculator returns CLV, max recommended acquisition cost, and the dollar value of each percentage point of churn reduction.
Related dealer tools
Use the Customer Lifetime Value Calculator now
Fast
Built for quick in-store use.
Consistent
Standardize your process.
Dealer-ready
Made for wireless retail.
Customer Lifetime Value Calculator FAQ's
Why is CLV important for a wireless dealer?
Without CLV you can't tell whether marketing spend is profitable. CLV sets the ceiling on what you should spend to acquire a customer. Spend above CLV and you lose money.
How long is the average wireless customer relationship?
Highly variable. Prepaid customers often stay 18-24 months. Postpaid customers can stay 3-5+ years if you keep them happy. Repair customers may be transactional.
What's a good ratio of CLV to acquisition cost?
Healthy businesses target CLV:CAC of 3:1 or better. Below 2:1 you're working hard for thin margins. Above 5:1 you might be under-investing in growth.
Does CLV justify spending more on retention?
Almost always yes. Retaining an existing customer typically costs 5-10x less than acquiring a new one. Use CLV to justify loyalty program investments and service quality.
