The DOJ is investigating Google and Verizon for alleged fraud, raising questions about industry trust and compliance. Wireless dealers must stay informed, communicate transparently with customers, and be ready to address concerns about privacy, data integrity, and ethical business practices.

Master Google Business Profile optimization for your cell phone store with this complete step-by-step guide. Learn how to set up, verify, and optimize your GBP to dominate local search results, attract more customers, and increase foot traffic to your wireless store.

Starlink faces real competition in 2026 from Amazon Leo and AST SpaceMobile. Amazon's satellite internet service enters beta with gigabit speeds, while AST partners with AT&T and Verizon for cellular satellite connectivity. Wireless dealers must understand satellite internet options, positioning strategies, and how to capitalize on expanding connectivity choices.

Mint Mobile's Galaxy A16 5G bundle ($195 with 12-month unlimited data) is disrupting wireless pricing. The deal saves customers $185 on the device plus 50% off annual service. Wireless dealers must respond with competitive MVNO partnerships, bundle strategies, and value-added services to compete with aggressive prepaid pricing.

Verizon is removing legacy loyalty discounts ($10-$25/month) for some customers starting September 1, 2025, while simultaneously increasing administrative fees by $0.28-$2.37 per line. However, customers requesting transfer PINs to switch carriers are now receiving new loyalty offers. For wireless dealers, Verizon loyalty discount removal wireless dealers creates opportunities to win frustrated customers—or retain Verizon customers by helping them negotiate better deals.

T-Mobile announced it has reached a major milestone—\$20 million in Hometown Grants awarded to 450 small towns and rural communities across 48 states and Puerto Rico since the program launched in April 2021. The grants, which provide up to \$50,000 per town, fund community projects like parks, libraries, public Wi-Fi networks, historic venue renovations, and downtown revitalization. For wireless dealers, T-Mobile Hometown Grants wireless dealers community  marketing represent

YouTube TV announced a new budget-friendly sports package launching in 2025, priced under $40/month and featuring ESPN channels, Fox Sports 1, NBC Sports, and Golf Channel. The package targets cost-conscious sports fans seeking affordable alternatives to $80+ live TV bundles. For wireless dealers, this creates opportunities to bundle streaming services with devices, offer cord-cutting consultations, and sell streaming hardware like Roku and Fire TV sticks.

Total Wireless launched Total Wireless Edge, a groundbreaking device financing program for prepaid customers. The program offers premium devices like iPhone 16e for $0 down and as low as $0/month after promotional credits, with no credit score requirements for existing customers with qualifying payment history. For wireless dealers, this eliminates the "prepaid penalty" and creates opportunities to sell flagship devices to budget-conscious customers.

DirecTV warns that SpaceX's plan to boost Starlink speeds could disrupt satellite TV service for millions. The FCC battle between satellite internet and traditional satellite TV reveals a dying industry. For wireless dealers, this creates opportunities to capture customers switching to streaming, 5G home internet, and mobile-first entertainment solutions.