AT&T rolled out upgraded unlimited plans for 2026. Dealers should verify hotspot/video limits, promo eligibility, and the steady-state monthly total to prevent bill shock.

AT&T’s new “2.0” plans will create switcher interest—but plan changes also create the fastest dealer headaches: lost promos, misunderstood hotspot rules, and perk add-ons that raise the bill later. Dealers can prevent churn with a simple 3-check process before switching anyone: (1) promo eligibility + credit timelines, (2) hotspot/video/perk rules (included vs paid), and (3) the steady-state monthly total written down in plain English. Sell the plan, but sell the math first.

A T-Mobile outage left many customers with suddenly dead service—exactly the kind of moment that triggers panic, complaints, and switching behavior. Wireless dealers can protect retention by using a calm outage script, setting up Wi‑Fi calling, confirming account/device settings, and offering backup connectivity options (hotspots) plus power bundles so customers stay connected during the next disruption.

A report says a Verizon outage changed how customers perceive the carrier—proof that reliability is the #1 retention driver. Wireless dealers can reduce churn by proactively educating customers on outage readiness (Wi‑Fi calling, backups), offering backup connectivity options (hotspots), and selling power + protection bundles that keep customers connected when networks fail.

A report highlights how the Big 3 carriers stayed connected during Fern—showing the importance of redundancy, backup power, and rapid response. Wireless dealers can turn this into an “Emergency Connectivity” campaign: sell hotspot kits, power banks, car chargers, and backup internet options while teaching customers how to prepare before the next outage.