A report says a Verizon outage changed how customers perceive the carrier—proof that reliability is the #1 retention driver. Wireless dealers can reduce churn by proactively educating customers on outage readiness (Wi‑Fi calling, backups), offering backup connectivity options (hotspots), and selling power + protection bundles that keep customers connected when networks fail.

A report highlights how the Big 3 carriers stayed connected during Fern—showing the importance of redundancy, backup power, and rapid response. Wireless dealers can turn this into an “Emergency Connectivity” campaign: sell hotspot kits, power banks, car chargers, and backup internet options while teaching customers how to prepare before the next outage.