Verizon Prepaid vs AT&T Prepaid: MVNO Comparison for Wireless Dealers

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Choosing the right prepaid MVNO partner is critical for wireless dealers looking to maximize revenue, customer retention, and long-term growth. In this Verizon Prepaid vs AT&T Prepaid comparison, we break down the real-world differences that matter most to dealers in 2025—covering network quality, pricing, dealer commissions, customer experience, and program support.

Network Coverage and Performance

• Verizon Prepaid:

  • Runs on Verizon’s nationwide 4G LTE and 5G networks

  • Best-in-class rural and suburban coverage

  • Consistently ranked #1 for reliability and call quality

  • 5G Ultra Wideband in select markets (not all plans include full 5G access)

• AT&T Prepaid:

  • Runs on AT&T’s nationwide 4G LTE and expanding 5G+ network

  • Excellent urban and suburban coverage, strong rural expansion

  • Consistently high data speeds and reliability

  • 5G+ available on most plans and devices

Dealer Takeaway: Verizon still leads in rural reliability; AT&T is closing the gap in urban/suburban 5G performance. Both are strong, but local market testing is key.

Plan Pricing & Features

Plan	Verizon Prepaid	AT&T Prepaid
Entry Plan	$35/mo (15GB data, unlimited talk/text)	$30/mo (8GB data, unlimited talk/text)
Mid-Tier	$45/mo (Unlimited, 5GB hotspot, 5G access on select devices)	$40/mo (15GB data, unlimited talk/text, hotspot included)
Unlimited	$60/mo (Unlimited, 10GB hotspot, 5G UW in select areas)	$50/mo (Unlimited, 10GB hotspot, 5G+ access)
Multi-Line Discount	Up to $20/line off for 4+ lines	Up to $20/line off for 4+ lines

• Device Financing: Both offer device payment plans, but AT&T Prepaid often includes more frequent device promos.

• International Features: Both offer international calling/text add-ons; AT&T Prepaid includes Mexico/Canada roaming on higher tiers.

• Data Deprioritization: Both may deprioritize data during network congestion, especially on unlimited plans.

Dealer Takeaway: AT&T Prepaid is often more aggressive with device promos and international perks; Verizon Prepaid typically offers more hotspot data on upper tiers.

Dealer Commissions & Program Support

• Verizon Prepaid:

  • Competitive activation commissions

  • Recurring residuals for active lines

  • National advertising support

  • Robust dealer portal, but sometimes slower support response

• AT&T Prepaid:

  • Strong activation and upgrade commissions

  • Ongoing residuals with bonus incentives for retention

  • Frequent sales contests and spiffs

  • Dedicated dealer support team and training resources

Dealer Takeaway: AT&T Prepaid is known for more frequent contests and stronger dealer engagement, while Verizon Prepaid offers stability and brand recognition. Both offer residuals, but payout rates and structure may vary by master agent.

Customer Experience & Device Compatibility

• Verizon Prepaid:

  • Wide BYOD compatibility, but some unlocked devices may require extra activation steps

  • Strong in-store and phone support

  • Online account and app management

  • Physical and eSIM support (growing)

• AT&T Prepaid:

  • Excellent BYOD support for GSM devices

  • Smoother SIM swaps and eSIM activations

  • Full-featured app and online management

  • Good in-store support and customer service ratings

Dealer Takeaway: AT&T Prepaid is generally easier for BYOD and eSIM activations; Verizon Prepaid is improving but can be more restrictive with older or non-Verizon devices.

Brand Strength & Market Position

• Verizon Prepaid:

  • Strongest brand recognition in rural/suburban markets

  • Often preferred by customers seeking reliability and coverage

• AT&T Prepaid:

  • Fastest-growing prepaid base in urban/suburban markets

  • Attracts value-focused customers and international travelers

Dealer Takeaway: Verizon Prepaid wins on legacy brand trust; AT&T Prepaid is gaining ground with aggressive promotions and urban/suburban appeal.

Which MVNO is Best for Dealers?

• Choose Verizon Prepaid if:

  • Your market values rural coverage and network reliability

  • Brand recognition is a major sales factor

  • You want stable commissions and long-term customer retention

• Choose AT&T Prepaid if:

  • Your customers want aggressive device promos and international perks

  • You're in a fast-growing urban or suburban market

  • You value frequent sales contests and dealer engagement

Pro Tip for Dealers: Many successful stores offer both! Use each carrier’s strengths to match your customer’s needs and maximize your revenue streams.

Verizon Prepaid vs AT&T Prepaid: The Dealer’s Perspective

Both Verizon Prepaid and AT&T Prepaid offer strong MVNO options for wireless dealers in 2025. The right choice depends on your local market, customer base, and business priorities. Analyze your store’s traffic, test both networks, and leverage each carrier’s unique strengths to grow your business.