T-Mobile Makes Switching Easy: Four Free Phones on Basic Plan – Dealer Sales Guide

T-Mobile just launched an aggressive switcher promotion offering four free phones on its basic Essentials plan. Here's everything wireless dealers need to know to capitalize on this limited-time offer and drive massive customer acquisition.

The Promotion: Four Free Phones for Switchers

T-Mobile is making it incredibly easy for families to switch carriers with a new promotion that offers four free smartphones when customers port in their numbers and activate on the T-Mobile Essentials plan.

Promotion Details

• Offer: Four free smartphones (up to $500 value each)

• Eligible Plan: T-Mobile Essentials (basic unlimited plan)

• Requirement: Port in four lines from another carrier

• Device Options: Select from T-Mobile's free phone lineup (typically includes Samsung Galaxy A-series, Motorola, OnePlus Nord, TCL)

• Delivery Method: 24 monthly bill credits (device cost spread over 2 years)

• Activation: Must activate all four lines simultaneously

• Duration: Limited-time promotion (check T-Mobile for end date)

T-Mobile Essentials Plan Pricing

Number of Lines	Price Per Month	Per Line Cost
1 line	$60/month	$60/line
2 lines	$90/month	$45/line
3 lines	$105/month	$35/line
4 lines	$120/month	$30/line
5 lines	$150/month	$30/line
6 lines	$180/month	$30/line

Total value: Four free phones (up to $2,000 total value) + unlimited talk, text, and data for $120/month = exceptional value proposition.

What's Included with T-Mobile Essentials

Plan Features

• Unlimited talk, text, and data: No data caps or overage charges

• 5G access: Full access to T-Mobile's nationwide 5G network

• Mobile hotspot: Unlimited smartphone mobile hotspot at 3G speeds

• International texting: Unlimited texting to 215+ countries and destinations

• Scam Shield: Free scam call blocking and caller ID

• T-Mobile Tuesdays: Weekly deals and freebies

What's NOT Included (vs. Premium Plans)

• No premium data: May experience slower speeds during network congestion (deprioritization after 50GB)

• No mobile hotspot data: Hotspot limited to 3G speeds (not high-speed data)

• No streaming perks: No Netflix, Apple TV+, or other streaming services included

• No international roaming: No free international data or calling (available as add-on)

• Standard video quality: Video streaming at 480p (DVD quality)

Key positioning: Essentials is T-Mobile's basic unlimited plan—perfect for budget-conscious families who want unlimited data without premium features.

Why This Promotion is a Game-Changer for Dealers

1. Removes Primary Switching Barrier: Device Cost

The #1 reason customers don't switch carriers is device cost. This promotion eliminates that barrier completely:

• $2,000 in free devices: Four phones worth up to $500 each = massive value

• No upfront cost: Customers don't pay anything for devices at activation

• No trade-in required: Keep your old phones or sell them separately

• Family-friendly: Four lines is perfect for typical family size

2. Competitive Pricing on Basic Plan

At $120/month for four unlimited lines, T-Mobile Essentials is highly competitive:

Carrier	4 Lines Unlimited (Basic Plan)	Free Phones Offer
T-Mobile Essentials	$120/month	✅ 4 free phones
Verizon Welcome Unlimited	$120/month	❌ No comparable offer
AT&T Unlimited Starter	$140/month	❌ No comparable offer
Metro by T-Mobile	$100/month (4 lines)	❌ Prepaid, no free phones

Value proposition: T-Mobile matches or beats competitors on price PLUS gives away $2,000 in free devices.

3. Perfect for Family Switchers

This promotion is laser-focused on the most valuable customer segment: families.

• Four lines = typical family: Two parents + two kids (or grandparents, etc.)

• Long-term value: Families have low churn and high lifetime value

• Upsell opportunities: Accessories, device protection, premium plan upgrades

• Referral potential: Happy families refer friends and extended family

Target Customer Profiles

1. Verizon/AT&T Families Paying Too Much

Pain point: Paying $150-$200/month for four lines on Verizon or AT&T

Your pitch: "You're paying $180/month for four lines on AT&T. What if I could get you four unlimited lines on T-Mobile for $120/month—that's $60/month savings—PLUS four brand new free phones? You'd save $720 per year and get $2,000 worth of free devices. When can we get you switched?"

2. Families with Old/Broken Phones

Pain point: Need new phones but can't afford $800-$1,200 per device

Your pitch: "I know new phones are expensive—$800, $1,000, even $1,200 each. But what if I told you T-Mobile will give your entire family four brand new phones for FREE when you switch? No trade-in required, no upfront cost. You keep your old phones or sell them. All you pay is $120/month for unlimited service. Sound good?"

3. Prepaid Customers Ready for Postpaid

Pain point: Want better phones and postpaid benefits but worried about cost

Your pitch: "You're on prepaid now, which is great for saving money. But you're probably using older phones, right? T-Mobile is offering four FREE brand new smartphones when you switch to their Essentials plan—that's postpaid service with unlimited data for $120/month. You get better phones, better service, and you're only paying $20 more per month than most prepaid family plans. Let's upgrade your family today."

4. Single-Line Customers Who Can Add Family

Pain point: Paying high per-line cost; family members on separate plans

Your pitch: "You're paying $60/month for one line. What if you could add three family members—parents, kids, spouse—and get FOUR lines for $120/month total? That's $30 per line instead of $60. Plus, T-Mobile gives you four free phones when you bring everyone over. You'd save money AND get new devices for the whole family."

Sales Scripts: Converting Customers to This Offer

Script 1: Opening Pitch (Family Walk-In)

You: "Welcome! Are you folks currently with Verizon, AT&T, or another carrier?"

Customer: "We're with AT&T."

You: "Perfect. How many lines do you have?"

Customer: "Four lines—me, my wife, and our two kids."

You: "Okay, four lines. What are you paying per month right now?"

Customer: "About $180."

You: "Got it. Well, I have great news. T-Mobile is running a promotion right now that's perfect for families like yours. If you switch all four lines to T-Mobile, you get four brand new smartphones completely FREE—no trade-in required, no upfront cost—and your monthly bill drops to $120. That's $60 per month savings, plus $2,000 worth of free phones.

So let me ask: would you rather keep paying AT&T $180/month, or switch to T-Mobile, save $60/month, and get four free phones? It's kind of a no-brainer, right?"

Script 2: Overcoming "I'm Happy with My Current Carrier" Objection

Customer: "We're happy with Verizon. We've been with them for years."

You: "I totally understand—loyalty matters. But let me ask you this: is Verizon giving you four free phones? Are they saving you $60 per month?

Here's the thing: T-Mobile's network is just as good as Verizon's now—in fact, T-Mobile has the largest 5G network in the country. You're getting the same quality service, but you're saving $720 per year and getting $2,000 in free devices.

Loyalty is great, but at some point, you have to ask: what is Verizon doing to earn that loyalty? T-Mobile is literally giving you $2,000 and cutting your bill by $60/month. That's $2,720 in value in the first year alone. How long would it take Verizon to give you that kind of value?"

Script 3: Addressing Device Quality Concerns

Customer: "What kind of phones are we talking about? Are these cheap phones?"

You: "Great question. These are quality smartphones—typically Samsung Galaxy A-series, Motorola, OnePlus, TCL. These aren't flagship $1,200 phones, but they're solid mid-range devices that do everything most people need: great cameras, fast processors, 5G connectivity, all-day battery life.

Think of it this way: these phones retail for $300-$500 each. They're not budget phones—they're mid-tier devices that perform really well for everyday use. And if someone in your family wants a premium phone like a Galaxy S25 or iPhone, you can upgrade one or two lines and still get the other phones free.

But honestly, most families are thrilled with these phones. They're getting devices that would normally cost $400-$500 each, completely free. Let me show you the options and you can decide which ones work best for your family."

Script 4: Handling "I Don't Want to Be Locked In" Objection

Customer: "If we get free phones, are we locked into a contract?"

You: "Good question. Here's how it works: the phone cost is spread over 24 months as bill credits. So technically, you're committing to staying with T-Mobile for two years to get the full value of the free phones.

But here's the thing: you're not locked in. You can cancel anytime. If you leave before 24 months, you just lose the remaining bill credits and would owe the balance on the phones.

But there's no early termination fee or penalty beyond that.

And realistically, if you're saving $60/month compared to AT&T or Verizon, why would you leave? You're getting better value, free phones, and the same quality network. Most families who switch to T-Mobile stay because the value is unbeatable."

Script 5: Closing the Deal

You: "So here's what we're looking at: four lines on T-Mobile Essentials for $120/month—that's $30 per line. Four brand new smartphones, completely free. You save $60/month compared to what you're paying now, which is $720 per year. Plus you get $2,000 worth of free devices.

We can port your numbers over right now—you keep your same phone numbers—and you'll walk out of here today with four new phones, activated and ready to go. The whole process takes about 30 -45 minutes.

We just need your account number and PIN from your current carrier, and we're good to go. Do you have that information with you, or do you need to call your carrier to get it?"

Customer: "We have it."

You: "Perfect! Let's get you switched over and save your family some serious money. Which phones would you like for each line?"

Objection Handling: Common Concerns and Responses

Objection 1: "T-Mobile's coverage isn't as good as Verizon/AT&T"

Response: "That used to be true 5-10 years ago, but T-Mobile has invested billions in their network. They now have the largest 5G network in the country—covering more square miles than Verizon or AT&T.

Here's what I recommend: let's check coverage at your home address, your work, and the places you go regularly. T-Mobile has a coverage map that shows exactly what you'll get. And if for some reason the coverage doesn't work for you, T-Mobile has a satisfaction guarantee—you can return everything within the trial period.

But honestly, 95% of customers who switch from Verizon or AT&T to T-Mobile are shocked at how good the coverage is. And you're saving $720 per year plus getting $2,000 in free phones. Even if coverage is 95% as good instead of 100%, is that worth $2,720 in value? Most people say yes."

Objection 2: "We need our old phones for trade-in value"

Response: "Great news—you don't need to trade in your old phones for this promotion. T-Mobile is giving you four free phones with no trade-in required.

So you can keep your old phones as backups, give them to family members, or sell them yourself on eBay, Facebook Marketplace, or a trade-in site. You might get $100-$300 per phone depending on the model and condition. That's extra money in your pocket on top of the $2,000 in free phones and $720 annual savings.

This is literally the best deal in wireless right now—free phones, no trade-in required, and you save money every month."

Objection 3: "What if we don't need four lines?"

Response: "I understand—not every family needs exactly four lines. But here's the thing: this promotion requires four lines to get the four free phones.

That said, a lot of customers get creative. Do you have parents, grandparents, adult kids, or other family members who need phone service? You could add them to your plan and split the cost. At $30 per line, it's incredibly affordable.

Or, some customers add a fourth line as a backup/hotspot device, or for a tablet. The line costs $30/month, but you're getting a $400-$500 phone free, so it's still great value.

If you truly only need three lines, T-Mobile has other promotions that might work better. But if you can find a use for that fourth line—even giving it to a family member—this four-line deal is unbeatable."

Objection 4: "I don't want to deal with porting numbers"

Response: "I totally get it—porting numbers sounds complicated. But I promise you, we make it super easy. I handle the entire process for you right here in the store.

All you need is your account number and PIN from your current carrier. I enter that information, and T-Mobile handles the rest. Your numbers transfer over—usually within 15-30 minutes—and you walk out with your new phones working with your same phone numbers.

You don't have to call your old carrier to cancel. You don't have to do anything except give me your account info. I've done this hundreds of times, and it's seamless. The hardest part is waiting 20 minutes for the port to complete—and we can grab coffee while we wait."

Objection 5: "This sounds too good to be true"

Response: "I hear that a lot, and I don't blame you—it IS an incredible deal. But here's why T-Mobile can afford to do this:

T-Mobile wants to grow their customer base and take market share from Verizon and AT&T. They know that if they can get you to switch, you'll probably stay for years because the value is so good. So they're willing to invest $2,000 upfront in free phones to earn your business long-term.

The phones are delivered as 24 monthly bill credits, so T-Mobile spreads the cost over two years. And they're betting that you'll be so happy with the service and savings that you'll stay—which most customers do.

This is a real promotion, and it's available right now. But it's limited-time, so if you're interested, we should move quickly before it ends. Let me show you the phones and get you switched today."

Dealer Action Plan: Maximizing This Promotion

Week 1: Immediate Actions

1. Update All Marketing Materials

• Create window signage: "4 FREE PHONES When You Switch to T-Mobile!"

• Print flyers with promotion details and savings breakdown

• Update website homepage with promotion banner

• Create social media graphics announcing the offer

2. Train Your Team

• Conduct product training on T-Mobile Essentials plan features

• Review available free phone models and specs

• Practice sales scripts and objection handling

• Role-play customer scenarios (Verizon switcher, AT&T family, etc.)

• Emphasize the value proposition: $2,000 phones + $720 annual savings

3. Prepare Operational Logistics

• Ensure adequate inventory of free phone models

• Verify porting process and account number requirements for all carriers

• Create checklist for four-line activations

• Set up tracking system for promotion conversions

Week 2-4: Sustained Marketing Campaign

1. Digital Marketing Blitz

• Facebook/Instagram Ads: Target families in your area with "4 Free Phones" messaging

• Google Ads: Bid on keywords like "T-Mobile deals," "switch to T-Mobile," "free phones"

• Email Campaign: Email existing customers about referral opportunities

• Social Media Posts: Daily posts highlighting savings, free phones, customer testimonials

2. Community Outreach

• Partner with local businesses to distribute flyers

• Attend community events and promote the offer

• Create referral program: existing customers get $50 for referring families

• Target local Facebook groups with promotion details

3. Direct Outreach

• Call existing single-line customers to pitch family plan expansion

• Text message blast to customer database

• Door-to-door flyers in residential neighborhoods

• Partner with apartment complexes for resident promotions

Ongoing: Performance Tracking and Optimization

Key Metrics to Track:

• Number of four-line activations per week

• Conversion rate (inquiries to activations)

• Average revenue per activation (plan + accessories + protection)

• Customer acquisition cost per promotion

• Top objections and how they're being overcome

Optimization Strategies:

• Identify top-performing sales reps and share their techniques

• Adjust marketing messaging based on customer response

• Test different ad creatives and track performance

• Refine sales scripts based on common objections

Upselling Opportunities

1. Device Protection

Pitch: "You're getting four free phones—that's $2,000 in value. For just $7-$15 per month per line, you can protect those phones against damage, loss, and theft. If something happens to even one phone, the protection pays for itself."

Target attach rate: 60-75% (at least 2-3 lines per family)

2. Accessories Bundle

Pitch: "Let's protect your investment. I recommend cases and screen protectors for all four phones. We have a family bundle: four cases + four screen protectors for $80—that's $20 per phone. Without protection, one cracked screen costs $200-$300 to replace."

Target attach rate: 80-90% (most families buy at least some accessories)

3. Premium Plan Upgrade

Pitch: "The Essentials plan is great for most people, but if anyone in your family needs mobile hotspot data, international roaming, or streaming perks like Netflix, we can upgrade one or two lines to Magenta or Magenta Max. You'd still get the free phones, and the upgraded lines get premium features."

Target conversion rate: 15-25% (at least one line upgrades)

4. Additional Lines

Pitch: "You're getting four lines for $120. If you add a fifth line, it's only $30 more—$150 total for five lines. Do you have parents, grandparents, or other family members who could benefit from joining your plan? You'd all save money, and they'd get a free phone too if we can structure it right."

Target conversion rate: 10-20% (some families add fifth or sixth line)

Marketing Materials You Can Create

1. Window Signage

Headline: "4 FREE PHONES When You Switch to T-Mobile!"

Subhead: "Unlimited Talk, Text & Data • $120/Month for 4 Lines • No Trade-In Required"

Body: "Switch your family to T-Mobile and get FOUR brand new smartphones FREE! Plus save up to $60/month compared to Verizon & AT&T. Limited time offer—come in today!"

2. Social Media Graphics

Post 1 (Announcement):

• Image: Four smartphones with "FREE" badges

• Text: "🚨 INSANE DEAL: Switch to T-Mobile and get 4 FREE PHONES! No trade-in required. $120/month for 4 unlimited lines. Save $720/year + $2,000 in free devices. Limited time! 📱📱📱📱"

Post 2 (Savings Breakdown):

• Graphic showing math: "$2,000 free phones + $720 annual savings = $2,720 first-year value"

• Text: "Let's do the math: T-Mobile gives you 4 free phones ($2,000 value) + you save $60/month vs. AT&T ($720/year) = $2,720 in value. Why are you still paying more? Switch today! 💰"

Post 3 (Customer Testimonial):

• Photo of happy family with new phones

• Text: "The Johnson family switched from Verizon to T-Mobile and got 4 FREE phones! 'We're saving $65/month and the kids love their new phones. Best decision we made!' - Sarah J. Your family could be next! 🎉"

3. Email Template

Subject: "4 FREE Phones + Save $720/Year (Seriously)"

Body:

"Hi [Name],

I have to tell you about the craziest promotion I've seen in years.

T-Mobile is giving away FOUR FREE SMARTPHONES when you switch your family over. No trade-in required. No catch.

Here's what you get:

• 4 brand new phones (up to $500 each = $2,000 total value)

• 4 unlimited lines for $120/month ($30 per line)

• Save $60/month compared to Verizon/AT&T ($720 per year)

• Keep your same phone numbers

• Access to T-Mobile's nationwide 5G network

Total first-year value: $2,720

This is a limited-time offer, and honestly, I don't know how long T-Mobile will keep it running. If you've been thinking about switching carriers, NOW is the time.

We can get your whole family switched in about 30-45 minutes. You'll walk out with four new phones, activated and ready to go.

Ready to save money and get free phones?

Call me at [phone number] or stop by the store at [address]. Let's get your family switched today.

[Your Name] [Store Name] [Phone] | [Email] | [Address]"

4. In-Store Flyer

Front:

• Headline: "Your Family Deserves FREE Phones"

• Subhead: "Switch to T-Mobile & Get 4 Free Smartphones"

• Image: Four phones with price tags crossed out

• Call-to-action: "Ask Us How • Limited Time Offer"

Back:

• The Offer: Four free smartphones when you switch four lines to T-Mobile Essentials

• The Plan: $120/month for 4 unlimited lines ($30 per line)

• The Savings: Save up to $720/year vs. Verizon/AT&T + $2,000 in free devices

• The Details: No trade-in required, keep your phone numbers, 5G access included

• Store Info: Address, phone, hours, website

Competitive Comparison: Why T-Mobile Wins

T-Mobile vs. Verizon (4-Line Family)

Feature	T-Mobile Essentials	Verizon Welcome Unlimited
Monthly Cost (4 lines)	$120/month	$120/month
Free Phones	✅ 4 free phones ($2,000 value)	❌ No free phone offer
5G Access	✅ Full 5G access	✅ 5G Nationwide only
Mobile Hotspot	Unlimited at 3G speeds	❌ No hotspot included
International Texting	✅ Unlimited to 215+ countries	✅ Unlimited international texting
First-Year Value	$3,440 ($1,440 service + $2,000 phones)	$1,440 (service only, no free phones)

Winner: T-Mobile (same monthly price + $2,000 in free phones = $2,000 advantage)

T-Mobile vs. AT&T (4-Line Family)

Feature	T-Mobile Essentials	AT&T Unlimited Starter
Monthly Cost (4 lines)	$120/month	$140/month
Free Phones	✅ 4 free phones ($2,000 value)	❌ No comparable offer
Annual Savings	$240/year cheaper	$240/year more expensive
5G Access	✅ Full 5G access	✅ 5G access
Mobile Hotspot	Unlimited at 3G speeds	❌ No hotspot included
First-Year Total Cost	$1,440 - $2,000 phones = -$560 (you profit)	$1,680 (no free phones)

Winner: T-Mobile ($240/year cheaper + $2,000 in free phones = $2,240 advantage)

T-Mobile vs. Metro by T-Mobile (4-Line Family)

Feature	T-Mobile Essentials	Metro by T-Mobile
Monthly Cost (4 lines)	$120/month	$100/month
Free Phones	✅ 4 free phones ($2,000 value)	❌ Prepaid, no free phones
Service Type	Postpaid (credit building, financing)	Prepaid (no credit check)
Network Priority	Higher priority (postpaid)	Lower priority (prepaid)
Device Financing	✅ Available	❌ Not available
First-Year Value	$1,440 service - $2,000 phones = -$560	$1,200 service (no free phones)

Winner: T-Mobile (Only $20/month more + $2,000 in free phones + postpaid benefits = massive value)

Frequently Asked Questions (For Staff Reference)

Q: Can customers mix and match phone models?

A: Yes! Each line can choose a different phone model from the free phone selection. Customers can pick the phones that best fit each family member's needs.

Q: What if a customer wants a premium phone like iPhone or Galaxy S25?

A: They can upgrade one or more lines to premium devices and pay the difference. For example, they could get 3 free phones and pay for 1 iPhone with monthly installments. They still get the value of 3 free phones.

Q: Do all four lines need to be activated at the same time?

A: Yes, all four lines must be activated simultaneously to qualify for the promotion. This is a requirement to get the four free phones.

Q: Can customers add more than four lines?

A: Yes! Customers can add 5th, 6th lines, etc. at $30 per line. However, only the first four lines qualify for free phones under this specific promotion.

Q: What happens if a customer cancels before 24 months?

A: They lose the remaining bill credits and must pay off the remaining device balance. For example, if they cancel after 12 months, they'd owe 50% of the original device cost.

Q: Can existing T-Mobile customers get this deal?

A: This promotion is typically for new customers porting in from other carriers. Existing T-Mobile customers should check for separate add-a-line promotions.

Q: How long does the porting process take?

A: Most ports complete within 15-30 minutes. Some carriers (especially smaller MVNOs) may take up to 24 hours, but this is rare.

Q: What information do customers need to port their numbers?

A: Account number and PIN/password from their current carrier. Some carriers also require the billing zip code or last 4 digits of SSN.

Q: Are taxes and fees included in the $120/month price?

A: No, the $120/month is the base plan cost. Taxes, fees, and any add-ons (device protection, international features) are additional.

Q: Can customers bring their own phones and still get this deal?

A: The promotion is specifically for customers who want the four free phones. If customers want to bring their own devices, they should look at other T-Mobile promotions or plan options.

Key Talking Points for Every Customer Interaction

The Value Proposition (Memorize This)

"When you switch four lines to T-Mobile, you get four brand new smartphones completely FREE—that's up to $2,000 in value. Your monthly bill is just $120 for unlimited talk, text, and data on all four lines. Compared to Verizon or AT&T, you're saving $60-$80 per month, which is $720-$960 per year. So in the first year alone, you're getting $2,720-$2,960 in total value. No trade-in required, you keep your same phone numbers, and the whole process takes about 30 minutes. This is the best wireless deal in the country right now."

Three Questions to Ask Every Customer

1. "How many lines does your family have?" (If they say 4 or can add to 4, this promotion is perfect)

2. "What are you paying per month right now?" (Calculate their savings: their current bill minus $120)

3. "When was the last time you got new phones?" (If phones are 2+ years old, emphasize the value of 4 free new devices)

The Urgency Close

"This is a limited-time promotion, and honestly, I don't know when T-Mobile will end it. These kinds of deals don't last long because they're so valuable. If you're interested in saving money and getting free phones, we should get you switched today. I have time right now to get you set up—do you have your account information from your current carrier?"

Success Metrics: What "Good" Looks Like

Daily Goals (Per Sales Rep)

• 4-line activations: 1-2 per day (5-10 per week)

• Inquiry-to-activation rate: 40-50% (if 10 families inquire, convert 4-5)

• Device protection attach rate: 60%+ (at least 2-3 lines per family)

• Accessory attach rate: 80%+ (most families buy cases/screen protectors)

• Average revenue per activation: $150-200 (plan + accessories + protection)

Weekly Goals (Per Store)

• Total 4-line activations: 10-20 families (depending on store size)

• Total lines activated: 40-80 lines

• Gross revenue: $6,000-$16,000 (from accessories, protection, commissions)

• Customer satisfaction: 90%+ positive reviews/feedback

Red Flags to Address

• Low inquiry volume: Marketing isn't reaching target audience—adjust ad targeting

• Low conversion rate: Sales team needs more training on objection handling

• Low accessory attach: Reps not emphasizing device protection value

• High cancellation rate: Customers experiencing buyer's remorse—improve expectation setting

Key Takeaways for Dealers

1. This is the strongest switcher promotion in years

• $2,000 in free phones + $720 annual savings = $2,720 first-year value

• Removes primary switching barrier (device cost)

• Perfect for family segment (highest lifetime value customers)

2. Target Verizon and AT&T families aggressively

• They're paying $150-$200/month for similar service

• Savings message resonates strongly

• Network quality concerns are easily overcome

3. Emphasize total value, not just free phones

• Free phones grab attention, but savings close the deal

• Calculate customer-specific savings based on current bill

• Show first-year value: $2,720-$2,960 total

4. Create urgency with limited-time messaging

• "This promotion won't last forever"

• "We can get you switched today"

• "Other families are taking advantage—don't miss out"

5. Maximize revenue with upsells

• Device protection on 2-3 lines minimum

• Accessory bundles (cases, screen protectors, chargers)

• Premium plan upgrades for 1-2 lines

• Additional lines (5th, 6th for extended family)

Conclusion: Your Biggest Opportunity Right Now

T-Mobile's four-free-phones promotion is a game-changer for wireless dealers. This is the kind of offer that makes customers stop, pay attention, and seriously consider switching carriers.

Why this promotion works:

It eliminates the #1 barrier to switching: device cost. Customers don't need to trade in their old phones, don't need to pay upfront, and don't need to worry about financing. They get four brand new smartphones for free, period.

It delivers massive savings. $720 per year compared to Verizon or AT&T is real money that families notice in their monthly budget. Combined with $2,000 in free devices, the total value is undeniable.

It targets the most valuable customer segment: families. Four-line families have low churn, high lifetime value, and strong referral potential. Win one family, and you often get referrals to extended family and friends.

Your action plan:

1. This week: Update all marketing materials, train your team on the promotion, and launch social media campaign

2. Daily: Every customer interaction should include the question "How many lines does your family have?" If the answer is 4 (or close to 4), pitch this promotion

3. Marketing focus: Target Verizon and AT&T customers in your area with Facebook/Instagram ads emphasizing savings + free phones

4. Sales technique: Lead with value ($2,720 first-year value), overcome network objections with coverage checks, create urgency with limited-time messaging

5. Upselling: Every activation should include device protection and accessories—this is where you maximize revenue

The bottom line: This promotion is your biggest customer acquisition opportunity right now. Families who have been thinking about switching but couldn't justify the device cost now It eliminates the #1 barrier to switching: device cost. Customers don't need to trade in their old phones, don't need to pay upfront, and don't need to worry about financing. They get four brand new smartphones for FREE, plus they save money every month compared to Verizon and AT&T.

The math is simple and compelling:

• $2,000 in free phones

• $720 annual savings (vs. typical Verizon/AT&T family plan)

• $2,720 total first-year value

This is the easiest sale you'll make all year. The value proposition sells itself—your job is simply to communicate it clearly, overcome a few basic objections, and guide customers through the porting process.

Your action plan for this week:

1. Monday: Update all marketing materials (window signs, social media, website)

2. Tuesday: Train your team on promotion details and sales scripts

3. Wednesday: Launch digital ad campaign targeting families in your area

4. Thursday: Email your customer database about the promotion

5. Friday: Host "Free Phone Friday" event with special in-store promotions

6. Weekend: Go all-in on social media and community outreach

The opportunity is NOW. This promotion is limited-time, and once it ends, you'll wish you'd pushed harder. Every day you wait is a day that families in your area are switching at competitor stores.

Get aggressive with your marketing. Train your team to confidently present the value. Make it easy for customers to say yes. And watch your activation numbers soar.

This is your moment. Don't waste it.