T-Mobile Holiday Sale: Four Free Samsung Galaxy Phones When You Switch – Complete Dealer Guide

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T-Mobile's holiday promotion offers four free Samsung Galaxy phones when families switch and activate on qualifying plans. Here's everything wireless dealers need to know to maximize this limited-time offer, including eligible devices, plan requirements, sales scripts, and proven strategies to drive massive holiday activation volume.

The Promotion: Four Free Samsung Galaxy Phones

Offer Overview

• Promotion: Four free Samsung Galaxy smartphones when you switch to T-Mobile

• Eligible Devices: Samsung Galaxy A-series phones (typically Galaxy A15 5G, A25 5G, A35 5G)

• Device Value: Up to $500 per phone ($2,000 total value for 4 phones)

• Requirement: Port in four lines from another carrier and activate on qualifying T-Mobile plans

• Delivery Method: 24 monthly bill credits (device cost spread over 2 years)

• Trade-In: No trade-in required

• Duration: Limited-time holiday promotion (check T-Mobile for exact end date)

• Activation: All four lines must be activated simultaneously

Why Samsung Galaxy Phones?

T-Mobile's focus on Samsung Galaxy devices for this promotion offers several advantages:

• Premium brand recognition: Samsung is the #1 Android brand in the U.S.

• Quality devices: Galaxy A-series offers flagship features at mid-range prices

• 5G-ready: All eligible devices support T-Mobile's 5G network

• Familiar ecosystem: Many customers already know and trust Samsung

• Better perceived value: "Free Samsung Galaxy" sounds more premium than generic "free phones"

Eligible Samsung Galaxy Devices

Samsung Galaxy A15 5G

Feature	Specification
Retail Price	$199.99
Display	6.5" Super AMOLED, 90Hz
Camera	50MP main + 5MP ultra-wide + 2MP macro
Battery	5,000 mAh
Storage	128GB (expandable via microSD)
5G	✅ Yes
Best For	Budget-conscious customers, kids/teens, basic smartphone users

Samsung Galaxy A25 5G

Feature	Specification
Retail Price	$299.99
Display	6.5" Super AMOLED, 120Hz
Camera	50MP main + 8MP ultra-wide + 2MP macro
Battery	5,000 mAh with fast charging
Storage	128GB (expandable via microSD)
5G	✅ Yes
Best For	Mid-range users, social media enthusiasts, photography hobbyists

Samsung Galaxy A35 5G

Feature	Specification
Retail Price	$399.99
Display	6.6" Super AMOLED, 120Hz
Camera	50MP main + 8MP ultra-wide + 5MP macro
Battery	5,000 mAh with 25W fast charging
Storage	128GB (expandable via microSD)
5G	✅ Yes
Best For	Power users, content creators, customers who want near-flagship experience

Key selling point: All three devices offer premium Samsung features—Super AMOLED displays, 5G connectivity, excellent cameras, all-day battery life—at zero cost when customers switch.

Qualifying T-Mobile Plans

T-Mobile Essentials

Lines	Monthly Cost	Per Line	Features
4 lines	$120/month	$30/line	Unlimited talk, text, data; 5G access; 3G hotspot; international texting

T-Mobile Magenta

Lines	Monthly Cost	Per Line	Features
4 lines	$170/month	$42.50/line	Premium data; 5GB hotspot; Netflix Basic; international data/texting; Scam Shield Premium

T-Mobile Magenta MAX

Lines	Monthly Cost	Per Line	Features
4 lines	$190/month	$47.50/line	Unlimited premium data; 40GB hotspot; Netflix Standard; 4K video streaming; international perks; Apple TV+ included

Note: Plan names and pricing may vary. Check current T-Mobile offerings (Go5G, Go5G Plus, Go5G Next) as T-Mobile has updated plan names. The promotion typically qualifies on all postpaid unlimited plans.

Total Value Breakdown

Scenario 1: Four Galaxy A15 5G Phones on Essentials Plan

Item	Value
4 Samsung Galaxy A15 5G phones	$800 ($200 each)
Monthly service cost (4 lines Essentials)	$120/month
Annual service cost	$1,440
First-year total value	$2,240 ($800 phones + $1,440 service)

Savings vs. Verizon/AT&T: If family was paying $180/month on competitor, they save $60/month ($720/year) + get $800 in free phones = $1,520 first-year value

Scenario 2: Four Galaxy A35 5G Phones on Essentials Plan

Item	Value
4 Samsung Galaxy A35 5G phones	$1,600 ($400 each)
Monthly service cost (4 lines Essentials)	$120/month
Annual service cost	$1,440
First-year total value	$3,040 ($1,600 phones + $1,440 service)

Savings vs. Verizon/AT&T: If family was paying $180/month on competitor, they save $60/month ($720/year) + get $1,600 in free phones = $2,320 first-year value

Scenario 3: Mixed Device Selection

Customers can mix and match devices based on family needs:

• 2 Galaxy A35 5G for parents ($800)

• 2 Galaxy A15 5G for kids ($400)

• Total device value: $1,200

• Plus $720 annual savings = $1,920 first-year value

Target Customer Profiles

1. Verizon/AT&T Families Paying $150-$200/Month

Pain point: Overpaying for family plan on legacy carriers

Your pitch: "You're paying $180/month for four lines on AT&T. What if I could get you four Samsung Galaxy phones for FREE, plus cut your bill to $120/month? That's $60/month savings ($720/year) plus $1,200-$1,600 in free Samsung phones. You'd save over $1,900 in the first year alone. When can we get you switched?"

2. Families with Old/Broken Phones

Pain point: Need new phones but can't afford $800-$1,000 per device

Your pitch: "I know Samsung Galaxy phones normally cost $200-$400 each—that's $800-$1,600 for a family of four. But T-Mobile is giving you FOUR Samsung Galaxy phones completely FREE when you switch. No trade-in required, no upfront cost. Your family gets brand new Samsung phones, and you only pay $120/month for unlimited service. Sound good?"

3. Samsung Loyalists

Pain point: Want to stay with Samsung but can't afford flagship prices

Your pitch: "You love Samsung phones, right? T-Mobile is offering four FREE Samsung Galaxy phones—A15, A25, or A35—when you switch. These are real Samsung phones with Super AMOLED displays, excellent cameras, 5G, all-day battery. You get the Samsung experience you love without paying $800-$1,000 per phone. Plus, you're on T-Mobile's network for just $120/month."

4. Holiday Shoppers Looking for Deals

Pain point: Want to take advantage of holiday promotions

Your pitch: "This is T-Mobile's best holiday deal: four FREE Samsung Galaxy phones when you switch your family over. This is a limited-time offer—once the holidays are over, this deal is gone. If you've been thinking about switching carriers or getting new phones, NOW is the time. Let's get your family set up today before this promotion ends."

5. Android Users Frustrated with Current Carrier

Pain point: Unhappy with current carrier but don't want to switch to iPhone

Your pitch: "You're an Android person—I get it. T-Mobile is offering four FREE Samsung Galaxy phones, so you can stay in the Android ecosystem and get quality devices. Samsung is the #1 Android brand, and these A-series phones have flagship features at zero cost. Plus, T-Mobile has the largest 5G network in the country. You get better phones, better network, and lower bills."

Sales Scripts: Converting Holiday Shoppers

Script 1: The Opening Pitch

You: "Hey! Are you looking for a great deal on wireless service? T-Mobile has an incredible holiday promotion right now—four FREE Samsung Galaxy phones when you switch your family over. Have you heard about this?"

Customer: "No, tell me more."

You: "It's simple: if you have four lines on another carrier—Verizon, AT&T, whoever—and you switch to T-Mobile, you get four brand new Samsung Galaxy phones completely FREE. We're talking real Samsung phones: Galaxy A15, A25, or A35. These are $200-$400 phones, so that's up to $1,600 in value.

Your monthly bill for four unlimited lines is just $120—that's $30 per line. Unlimited talk, text, data, 5G access, the whole package.

So you're getting four free Samsung phones PLUS you're probably saving money every month compared to what you're paying now. What carrier are you with currently?"

Script 2: The Value Breakdown

Customer: "We're on Verizon paying $180/month for four lines."

You: "Perfect! Let me show you the math on this because it's honestly incredible.

Right now: $180/month on Verizon = $2,160/year

With T-Mobile: • Four Samsung Galaxy phones: FREE ($1,200-$1,600 value) • Monthly bill: $120/month = $1,440/year • Your savings: $60/month = $720/year

So in the first year, you're getting $1,200-$1,600 in free phones PLUS saving $720 on service. That's $1,920-$2,320 in total value.

And here's the best part: you keep saving $720 every year after that. Over two years, you save $1,440. Over three years, $2,160.

Same unlimited service, same quality network, four free Samsung phones, and you're saving almost $2,000 in year one. Does that make sense?"

Customer: "Yeah, that sounds amazing."

You: "It is! This is T-Mobile's biggest holiday promotion. Want to get started today?"

Script 3: Handling Device Questions

Customer: "What Samsung phones are included? Are they good phones or cheap junk?"

You: "Great question! These are real Samsung Galaxy phones—A15, A25, and A35. Let me show you what you're getting."

[Show phones]

"The Galaxy A15 is $200 retail—perfect for kids or anyone who wants a solid, reliable phone. It has a beautiful 6.5-inch Super AMOLED display, 50-megapixel camera, 5G, and all-day battery life.

The Galaxy A25 is $300 retail—this is a step up with a 120Hz display, better camera system, and faster performance. Great for teens or adults who use social media and streaming.

The Galaxy A35 is $400 retail—this is almost flagship quality. Gorgeous 6.6-inch display, excellent camera, fast charging, premium build. This is what I'd recommend for parents who want a really nice phone.

These aren't cheap phones—they're mid-range Samsung devices with premium features. And you're getting them for FREE. Most families mix and match: maybe two A35s for parents and two A15s for kids. You can choose whatever works best for your family."

Customer: "Okay, that sounds pretty good."

You: "It is! And remember, these are Samsung phones—the #1 Android brand in America. You're getting quality devices that will last you years. Which models would you want for your family?"

Script 4: Overcoming Coverage Concerns

Customer: "I'm worried about T-Mobile's coverage. Is it as good as Verizon?"

You: "That's a fair question, and honestly, T-Mobile's coverage has gotten SO much better in the last few years. T-Mobile now has the largest 5G network in the country—they cover 99% of Americans.

Where do you live and work? Let me pull up the coverage map and show you exactly what you'll get."

[Show coverage map]

"See? Full 5G coverage at your home, your work, everywhere you go. You're going to have excellent service.

And here's the thing: even if there were a tiny coverage difference—which there isn't in this area—is it worth paying an extra $720 per year? That's what you're doing by staying on Verizon. You're paying $720 more every year for the same service.

Plus, T-Mobile has a satisfaction guarantee. If you switch and the coverage doesn't work for you, you can return everything within the first two weeks. But I'm confident you'll love it because T-Mobile's network is excellent here.

Want to switch today and see for yourself?"

Script 5: Creating Urgency

Customer: "This sounds good, but I need to think about it."

You: "I totally understand—switching carriers is a big decision. Can I ask what you're thinking about? Is it the coverage, the phones, or something else?"

Customer: "I just want to make sure I'm making the right choice."

You: "That makes sense. Let me give you the facts so you can make an informed decision:

1. This is a limited-time holiday promotion. T-Mobile is only running this deal through the holidays. Once January hits, this offer will be gone. I've seen this happen before—customers wait, the promotion ends, and they're kicking themselves for not taking advantage.

2. You're getting $1,200-$1,600 in free Samsung phones. When will you ever get four free phones again? This is a once-a-year type of deal.

3. You're saving $720 per year. That's real money back in your pocket—$60 every single month.

4. There's no risk. T-Mobile has a satisfaction guarantee. If it doesn't work out, you can return everything within two weeks.

So the question isn't really 'Should I switch?'—it's 'Why would I NOT switch?' You're getting free phones, saving money, and there's no risk. The only way you lose is if you wait and miss this promotion.

I have time right now to get you switched. It takes about 30-45 minutes, and you'll walk out with four brand new Samsung Galaxy phones, activated and ready to go. Let's do this today—what do you say?"

Script 6: Closing the Deal

Customer: "Okay, let's do it."

You: "Awesome! You're making a great decision. Your family is going to love these Samsung phones, and you're going to love saving $60 every month.

Here's what we need to get started:

1. Your account number and PIN from Verizon (you can find this by logging into your Verizon account or calling them)

2. The phone numbers you want to port over

3. A form of ID for the account holder

4. Payment method for the first month's service

While we're getting you set up, let's pick out your Samsung phones. Which models do you want for each line?"

[Customer selects devices]

"Perfect! And before we finish, let me show you some accessories to protect these new phones. We have cases and screen protectors—I highly recommend getting protection for all four phones. One drop without a case can cost $200+ to repair. We have a family bundle: four cases and four screen protectors for $80. That's just $20 per phone for full protection. Want to add that?"

[Upsell accessories, device protection, etc.]

"Great! Let's get you activated. This will take about 30-45 minutes, and then you're all set. Welcome to T-Mobile!"

Objection Handling

Objection 1: "I don't want to be locked into a contract"

Response: "I hear you—nobody likes being locked in. Here's how this works: the phones are delivered as 24 monthly bill credits. As long as you keep your T-Mobile service active, you get the credits and the phones are free.

If you decide to cancel before 24 months, you'd lose the remaining credits and have to pay off the remaining device balance. But there's no early termination fee beyond that—you just pay off the phones.

Most families stay way longer than 24 months because they're saving $720 per year compared to Verizon or AT&T. Why would you leave when you're saving that much money?

And honestly, you're going to have a phone carrier for the next two years anyway, right? You might as well get four free Samsung phones and save money while you're at it."

Objection 2: "I want the latest flagship Samsung phones, not mid-range"

Response: "I totally get it—the Galaxy S25 is an amazing phone. Here's what I'd suggest: take advantage of this promotion for three of your lines and get three free Galaxy A-series phones. Then upgrade one line to the S25 and pay the difference.

So you'd get three free phones (saving $600-$1,200) and only pay for one flagship device. That's still a massive savings compared to buying four flagship phones.

Or, here's another option: get all four free A-series phones now, and in 6-12 months when you've saved $360-$720 on your monthly bill, use that savings to upgrade to a flagship. You're still coming out way ahead.

The A35 is honestly really close to flagship quality—120Hz display, excellent camera, fast performance. Most people can't tell the difference in daily use. Want to try the A35 and see if it meets your needs?"

Objection 3: "What if the phones break or get damaged?"

Response: "Great question! That's why I always recommend adding device protection. T-Mobile offers Protection 360 for $18/month per line, which covers loss, theft, damage, and malfunction.

If something happens to one of your phones—cracked screen, water damage, lost, stolen—you file a claim and get a replacement for a small deductible (usually $29-$99 depending on the issue).

For a family of four, I'd recommend adding protection to at least two lines—probably the kids' phones since they're more likely to drop or damage them. That's $36/month for two lines, which is worth it for peace of mind.

We also have cases and screen protectors that I highly recommend. A $20 case can prevent a $200 screen repair. Want to add protection and accessories?"

Objection 4: "I've heard T-Mobile's customer service is bad"

Response: "I've heard that complaint about every carrier—Verizon, AT&T, T-Mobile, everyone. The truth is, customer service quality varies, but T-Mobile has actually won awards for customer satisfaction in recent years.

But here's what matters: you have ME as your dealer. If you have any issues with your service, you come see me and I'll help you. I'll call T-Mobile on your behalf, troubleshoot problems, and make sure you're taken care of. You're not just a number—you're my customer, and I want you to be happy.

Plus, most customer service issues can be handled through the T-Mobile app now—checking your bill, managing your account, troubleshooting—so you don't even need to call.

And remember: you're saving $720 per year and getting four free Samsung phones. Even if customer service were slightly worse—which I don't think it is—is it worth paying an extra $720 per year? I don't think so."

Objection 5: "Can I keep my phone numbers?"

Response: "Absolutely! We'll port your numbers over from Verizon (or whoever you're with). You keep the exact same phone numbers—nothing changes except your carrier and your lower bill.

The porting process usually takes 15-30 minutes, but it can take up to 24 hours in rare cases. During the port, your old service stays active, so you're never without service. Once the port completes, your old service automatically cancels and your T-Mobile service takes over.

All I need is your account number and PIN from your current carrier, and we'll handle the rest. Easy!"

Objection 6: "What happens after 24 months?"

Response: "After 24 months, the phones are 100% paid off and yours to keep. Your bill stays the same—$120/month for four lines—and you continue saving $60/month compared to Verizon or AT&T.

At that point, you can:

• Keep using your Samsung phones (they'll still be great devices)

• Upgrade to new phones and take advantage of whatever promotions T-Mobile is running at that time

• Bring your own devices if you want to buy phones elsewhere

There's no commitment after 24 months—you're free to do whatever you want. But most customers stay because they're saving so much money every month. Why leave when you're paying $60 less than Verizon?"

Marketing Strategies for Dealers

1. Holiday-Themed Promotions

Strategy: Leverage holiday shopping season to drive urgency

Tactics:

• Create "12 Days of Christmas" promotion: highlight different aspects of the deal each day

• Run "Black Friday/Cyber Monday" extended sale through December

• Position as "Best Gift for the Family": four free Samsung phones

• Use countdown timers: "Only X days left in T-Mobile's holiday promotion!"

• Create holiday-themed window displays with Samsung phones and "Free for the Holidays" messaging

Messaging: "Give Your Family the Gift of Four FREE Samsung Galaxy Phones This Holiday!"

2. Samsung Brand Focus

Strategy: Emphasize Samsung brand recognition and quality

Tactics:

• Highlight "Samsung Galaxy" prominently in all marketing (not just "free phones")

• Display actual Samsung phones in-store with spec sheets and demo units

• Create comparison charts: Samsung Galaxy A-series vs. competitors

• Target existing Samsung users with "Upgrade to New Samsung for FREE" messaging

• Use Samsung's brand colors and imagery in promotional materials

Messaging: "Four FREE Samsung Galaxy Phones—The Android Brand You Trust!"

3. Competitive Targeting

Strategy: Aggressively target Verizon and AT&T customers

Tactics:

• Create "Bill Comparison Calculator" showing exact savings vs. Verizon/AT&T

• Run Facebook ads targeting people who like Verizon/AT&T pages

• Place signage near competitor stores: "Switch from Verizon—Get 4 Free Samsung Phones!"

• Offer free bill analysis: "Bring your Verizon bill, we'll show you how much you'll save"

• Create side-by-side comparison flyers for door-to-door distribution

Messaging: "Verizon Customers: Save $720/Year + Get 4 FREE Samsung Phones at T-Mobile!"

4. Family-Focused Campaigns

Strategy: Target families with multiple lines

Tactics:

• Advertise in family-oriented locations (schools, youth sports complexes, family restaurants)

• Create "Family Holiday Deal" bundles with accessories for all four phones

• Partner with local schools for fundraising: "$25 donation for every family that switches"

• Run social media contests: "Tag your family and win a prize when you switch"

• Offer family activation events: "Bring the whole family, we'll activate everyone at once"

Messaging: "The Perfect Family Plan: 4 Lines, 4 FREE Samsung Phones, $120/Month!"

5. Limited-Time Urgency

Strategy: Create FOMO (fear of missing out) with deadline messaging

Tactics:

• Display countdown clocks in-store and online: "Promotion ends in X days!"

• Send email/SMS reminders to leads: "Last chance for 4 free Samsung phones!"

• Post daily social media updates: "Don't miss out—holiday deal ends soon!"

• Create scarcity messaging: "Limited Samsung Galaxy inventory—switch today!"

• Run "Final Weekend" blitz promotions before promotion ends

Messaging: "Holiday Deal Ending Soon! Get Your 4 FREE Samsung Phones Before It's Too Late!"

6. Local Community Outreach

Strategy: Build trust through local presence and community engagement

Tactics:

• Sponsor local holiday events (tree lightings, parades, charity drives)

• Set up pop-up activation booths at shopping centers and malls

• Partner with local businesses for cross-promotion

• Host in-store "Holiday Open House" with refreshments and demos

• Offer special deals for local employees, teachers, first responders

Messaging: "Your Local T-Mobile Dealer—Helping [City] Families Save This Holiday!"

In-Store Merchandising

Window Displays

• Giant "4 FREE PHONES" banner visible from street

• Samsung Galaxy phone displays showing all three models (A15, A25, A35)

• Holiday decorations (lights, garland, snowflakes) to create festive atmosphere

• Pricing comparison chart showing T-Mobile vs. Verizon/AT&T savings

• QR code linking to promotion details or appointment booking

Point-of-Sale Materials

• Counter cards: "Ask About 4 FREE Samsung Galaxy Phones!"

• Brochures: Detailed promotion info with device specs and plan pricing

• Comparison sheets: T-Mobile vs. Verizon/AT&T side-by-side

• Device spec cards: Features and benefits of each Samsung model

• Testimonial displays: Reviews from customers who switched

Demo Stations

• Live Samsung Galaxy devices for customers to test

• Coverage map display showing T-Mobile's 5G network

• Savings calculator (tablet or computer) for personalized quotes

• Accessory display showing cases, screen protectors, chargers

• Video loop highlighting Samsung features and T-Mobile network

Digital Marketing Tactics

Facebook Ads

Ad 1: Value Proposition

• Headline: "4 FREE Samsung Galaxy Phones When You Switch to T-Mobile!"

• Body: "Limited-time holiday offer: Get four Samsung Galaxy phones (up to $1,600 value) FREE when you switch your family to T-Mobile. Just $120/month for 4 unlimited lines. Save $720/year vs. Verizon. Click to learn more!"

• CTA: "Learn More" or "Get Offer"

• Targeting: Ages 30-55, parents, Verizon/AT&T customers, household income $50K+

Ad 2: Urgency

• Headline: "Holiday Deal Ending Soon—Don't Miss Out!"

• Body: "T-Mobile's 4 FREE Samsung phones promotion won't last forever. Switch your family before the holidays end and get up to $1,600 in free devices. Limited time only!"

• CTA: "Switch Now"

• Targeting: Retargeting website visitors, people who engaged with previous ads

Google Ads

Search Ad Keywords:

• "T-Mobile free phones"

• "Samsung Galaxy deals"

• "switch to T-Mobile"

• "family phone plans"

• "Verizon vs T-Mobile"

• "best wireless deals"

• "free Samsung phones"

Ad Copy:

• Headline 1: "4 FREE Samsung Galaxy Phones"

• Headline 2: "Switch to T-Mobile & Save $720/Year"

• Description: "Limited holiday offer: 4 free Samsung phones when you switch. $120/mo for 4 lines. Visit [Store Name] today!"

Instagram Posts

Post 1: Carousel

• Slide 1: "4 FREE Samsung Galaxy Phones 🎁"

• Slide 2: "Galaxy A15: $200 value—FREE"

• Slide 3: "Galaxy A25: $300 value—FREE"

• Slide 4: "Galaxy A35: $400 value—FREE"

• Slide 5: "Just $120/month for 4 lines"

• Slide 6: "Visit us today! [Store address]"

Post 2: Video

• 15-30 second video showing Samsung phones

• Text overlay: "4 FREE Samsung Phones / Switch to T-Mobile / $120/month"

• CTA: "DM us or visit [store name]"

Email Campaign

Subject Lines:

• "🎁 4 FREE Samsung Galaxy Phones—Holiday Deal!"

• "Save $720/Year + Get 4 FREE Phones at T-Mobile"

• "Last Chance: 4 FREE Samsung Phones (Ends Soon!)"

Email Body:

• Hero image: Four Samsung Galaxy phones

• Headline: "T-Mobile's Best Holiday Deal: 4 FREE Samsung Phones"

• Bullet points: Device value, monthly savings, plan details

• CTA button: "Switch Now" or "Book Appointment"

• Urgency: "Limited time offer—ends [date]"

Upselling Opportunities

1. Device Protection

Pitch: "These Samsung phones are free, but if one breaks, you'd have to pay full retail to replace it. Protection 360 is $18/month per line and covers everything—cracked screens, water damage, loss, theft. I recommend adding it to at least two lines, especially if you have kids. That's $36/month for total peace of mind. Want to add protection?"

Target attach rate: 50-60% (at least 2 lines per family)

2. Accessory Bundles

Pitch: "Let's protect these new Samsung phones! We have a family bundle: four cases and four screen protectors for $80—that's just $20 per phone. One drop without a case can cost $200+ to repair. This is the cheapest insurance you can buy. Plus, we have wireless chargers, car chargers, and headphones if you need them. What accessories do you want?"

Target attach rate: 80-90% (most families buy accessories)

3. Premium Plan Upgrades

Pitch: "You're getting the Essentials plan for $120/month, which is great. But if you want premium features—more hotspot data, Netflix included, international data roaming—you can upgrade to Magenta for $170/month. That's only $50 more, and you get a lot of extra value. Want to hear about the premium plans?"

Target conversion rate: 20-30% upgrade to higher-tier plans

4. Additional Lines

Pitch: "You're getting four lines for $120. Do you have any other family members who need service? Grandparents, adult kids, anyone? Each additional line is only $30/month, and they'd get the same unlimited service. If you add them now, they might qualify for free phones too depending on the promotion terms. Want to add more lines?"

Target conversion rate: 15-20% add 5th or 6th line

5. Home Internet

Pitch: "By the way, T-Mobile also offers home internet for $50-$60/month with no data caps and no equipment fees. If you're paying $80-$100 for Comcast or AT&T internet, you could save even more by bundling. Want to hear about T-Mobile Home Internet?"

Target conversion rate: 10-15% add home internet

Dealer Success Metrics

Daily Goals (Per Sales Rep)

• 4-line activations: 2-3 per day during holiday promotion

• Device protection attach rate: 50%+ (2+ lines per family)

• Accessory attach rate: 80%+ (cases/screen protectors for most lines)

• Average revenue per activation: $200-$300 (commissions + accessories + protection)

Weekly Goals (Per Store)

• Total 4-line activations: 15-25 families

• Total lines activated: 60-100 lines

• Gross revenue: $10,000-$20,000 (from commissions, accessories, protection)

• Customer satisfaction: 95%+ positive reviews

Holiday Season Goals (November-December)

• Total 4-line activations: 100-150 families

• Total lines activated: 400-600 lines

• Total revenue: $60,000-$100,000

• Market share gain: 5-10% increase in local T-Mobile activations

Competitive Comparison: T-Mobile vs. Verizon vs. AT&T

4-Line Family Plan Comparison

Feature	T-Mobile (Holiday Promo)	Verizon Welcome Unlimited	AT&T Unlimited Starter
Monthly Cost (4 lines)	$120/month	$120/month	$140/month
Free Phones	✅ 4 FREE Samsung Galaxy phones ($1,200-$1,600 value)	❌ No comparable offer	❌ No comparable offer
5G Access	✅ Full 5G (largest network)	✅ 5G Nationwide	✅ 5G access
Mobile Hotspot	Unlimited at 3G speeds	❌ No hotspot	❌ No hotspot
International Features	Unlimited texting to 215+ countries	Unlimited international texting	Unlimited international texting
First-Year Value	$2,640-$3,040 ($1,440 service + $1,200-$1,600 phones)	$1,440 (service only)	$1,680 (service only)
Annual Savings vs. T-Mobile	—	Same monthly cost, but no free phones ($1,200-$1,600 less value)	$240/year more expensive + no free phones

Winner: T-Mobile (Same or lower monthly cost + $1,200-$1,600 in free Samsung phones = unbeatable value)

Frequently Asked Questions (For Staff Reference)

Q: Can customers mix and match Samsung Galaxy models?

A: Yes! Each line can choose a different model (A15, A25, or A35) based on individual needs and preferences. Common combinations: 2 A35s for parents, 2 A15s for kids.

Q: Do all four lines need to be activated at the same time?

A: Yes, all four lines must be activated simultaneously to qualify for the four free Samsung phones. This is a requirement of the promotion.

Q: Can existing T-Mobile customers get this deal?

A: This promotion is typically for new customers porting in from other carriers. Existing T-Mobile customers should check for separate add-a-line or upgrade promotions.

Q: What if a customer wants an iPhone instead of Samsung?

A: This specific promotion is for Samsung Galaxy phones only. However, T-Mobile may have separate iPhone promotions running simultaneously. Check current offers and see if customer qualifies for iPhone deals.

Q: What happens if a customer cancels before 24 months?

A: They lose remaining bill credits and must pay off the remaining device balance. For example, if they cancel after 12 months, they owe 50% of the original device cost. No additional early termination fees.

Q: Can customers add more than four lines?

A: Yes! Additional lines can be added at $30/line on Essentials plan. However, only the first four lines typically qualify for free phones under this promotion (check specific promotion terms).

Q: How long does the porting process take?

A: Most ports complete within 15-30 minutes. Some carriers (especially smaller MVNOs) may take up to 24 hours, but this is rare. Customer's old service stays active until port completes.

Q: What information do customers need to port their numbers?

A: Account number and PIN/password from current carrier, phone numbers to port, and sometimes billing zip code or last 4 digits of SSN (carrier-dependent).

Q: Are taxes and fees included in the $120/month price?

A: No, $120/month is the base plan cost. Taxes, regulatory fees, and any add-ons (device protection, international features) are additional.

Q: Can customers upgrade to better Samsung phones later?

A: Yes! After 50% of device is paid off (12 months with bill credits), customers can upgrade to new devices through T-Mobile's upgrade program. They can trade in their A-series phone and upgrade to flagship Galaxy S-series or other devices.

Key Dealer Takeaways

1. This is T-Mobile's strongest holiday promotion

• Four FREE Samsung Galaxy phones (up to $1,600 value)

• $720 annual savings vs. Verizon/AT&T

• Total first-year value: $2,320-$2,320

• Limited-time offer creates natural urgency

2. Samsung brand recognition is a huge advantage

• Customers trust Samsung—#1 Android brand in America

• "Free Samsung Galaxy" sounds premium vs. generic "free phones"

• Quality devices with flagship features at zero cost

• Appeals to Android loyalists who don't want iPhones

3. Target Verizon and AT&T families aggressively

• Most are paying $150-$200/month for comparable service

• Savings message ($720/year) resonates strongly

• Free Samsung phones eliminate switching barrier

• T-Mobile's network quality objections are easily overcome

4. Holiday timing creates natural urgency

• Customers are already in "shopping mode" during holidays

• Limited-time promotion drives FOMO (fear of missing out)

• Perfect gift positioning: "Give your family free phones"

• Year-end motivation: "Start 2026 saving money"

5. Maximize revenue with strategic upsells

• Device protection on 2-3 lines minimum (50%+ attach rate)

• Accessory bundles for all four phones (80%+ attach rate)

• Premium plan upgrades for heavy data users (20-30% conversion)

• Additional lines for extended family members (15-20% add lines)

6. Focus on family segment for maximum impact

• Families have highest lifetime value (lower churn, higher ARPU)

• Four-line requirement naturally targets family demographic

• Parents motivated by saving money and getting free phones for kids

• Word-of-mouth: satisfied families refer other families

Action Plan: Maximizing Holiday Promotion Success

Week 1: Preparation & Training

Monday:

• Order Samsung Galaxy demo units (A15, A25, A35)

• Update all marketing materials (window signs, brochures, digital ads)

• Create comparison charts (T-Mobile vs. Verizon/AT&T)

• Set up demo station with Samsung phones and coverage maps

Tuesday:

• Train sales team on promotion details and device specs

• Practice sales scripts and objection handling

• Role-play customer scenarios

• Review activation process and porting procedures

Wednesday:

• Launch digital ad campaigns (Facebook, Google, Instagram)

• Send email blast to customer database

• Post promotion details on social media

• Update website with holiday promotion landing page

Thursday:

• Set up holiday-themed window displays

• Stock accessories (cases, screen protectors for Samsung phones)

• Prepare activation stations for high volume

• Test all systems (dealer portal, payment processing, etc.)

Friday:

• Host "Free Phone Friday" in-store event

• Offer refreshments and prizes for visitors

• Run social media contest: "Share this post for a chance to win accessories"

• Follow up with leads from earlier in week

Week 2-8: Execution & Optimization

Daily Tasks:

• Post daily social media updates highlighting promotion

• Follow up with leads and appointment requests

• Track activation metrics and adjust strategies

• Collect customer testimonials and reviews

• Restock accessories and demo units as needed

Weekly Tasks:

• Review performance metrics (activations, conversion rates, revenue)

• Adjust ad targeting based on what's working

• Send email reminders to leads who haven't converted

• Host weekend activation events or promotions

• Train staff on lessons learned and best practices

Final Week: Closing Push

Monday-Wednesday:

• Send "LAST CHANCE" emails to all leads

• Post urgency messaging on social media: "Promotion ends this week!"

• Call warm leads personally to close deals

• Offer extended hours for customer convenience

Thursday-Saturday:

• Run "Final Days" in-store event

• Offer small incentives (free accessories, gift cards) to close fence-sitters

• Maximize staff availability for high activation volume

• Document success stories for future marketing

Sunday (Last Day):

• "Last Day to Get 4 FREE Samsung Phones!" social media blitz

• Stay open late to accommodate last-minute customers

• Process all pending activations before deadline

• Thank customers and ask for reviews/referrals

Conclusion: Your Biggest Holiday Opportunity

T-Mobile's four free Samsung Galaxy phones promotion is the strongest holiday offer in the wireless industry this year. This is your opportunity to drive massive activation volume, capture market share from Verizon and AT&T, and generate significant revenue during the busiest shopping season.

Why this promotion is a game-changer:

• Unbeatable value: $1,200-$1,600 in free Samsung phones + $720 annual savings = $1,920-$2,320 first-year value

• Premium brand appeal: Samsung Galaxy phones have strong brand recognition and customer trust

• Perfect timing: Holiday shopping season + limited-time offer creates natural urgency

• Clear target market: Families overpaying on Verizon/AT&T are easy to identify and convert

• Multiple revenue streams: Activation commissions + device protection + accessories + plan upgrades

Your competitive advantages as a dealer:

• Personal service: You provide better customer experience than corporate stores

• Local presence: You're part of the community, not a faceless corporation

• Flexibility: You can offer incentives and personalized deals that corporate stores can't

• Expertise: You understand local market and customer needs better than anyone

The math is simple:

If you activate just 2 families per day for 60 days (holiday season), that's:

• 120 families = 480 lines activated

• $60,000-$100,000 in total revenue (commissions + accessories + protection)

• Significant market share gain in your area

• 480 new customers generating ongoing revenue for years

This is your moment.

The promotion is limited-time. The holiday shopping season is short. Every day you wait is a day that families in your area are switching at competitor stores or missing out on this incredible deal.

Execute your action plan:

1. Train your team on Samsung devices and promotion details

2. Launch aggressive marketing campaigns targeting Verizon/AT&T families

3. Create holiday-themed in-store displays and experiences

4. Focus on value messaging: free Samsung phones + annual savings

5. Use urgency tactics: limited-time offer, countdown timers,"last chance" messaging

6. Maximize upsells: device protection, accessories, premium plans

7. Track metrics daily and optimize based on performance

8. Close strong with final-week push and extended hours

The families in your market are going to switch carriers this holiday season—the only question is whether they switch with YOU or with your competitor down the street.

Make it easy for them. Make the value clear. Create urgency. Provide exceptional service. And watch your activation numbers soar.

This is the biggest wireless promotion of the year. Don't waste it.

Get your team trained, get your marketing launched, and start activating families TODAY. The holiday season waits for no one, and neither should you.

Good luck—and happy selling! 🎁📱