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The 5 must-have items to add to your 2023 marketing strategy


It’s time to revolutionize your social media marketing strategy!


That’s right. You have everything you need to reach your target audience and optimize your marketing efforts in 2023, giving your brand the chance to shine.


The best marketing strategies don’t have to be complicated. In fact, it’s a good idea to start simple and stay consistent, developing a content strategy that attracts the right people and keeps your social media goals in mind.


So where should you begin? Here are five must-haves for your social media marketing strategy in 2023 and how to use them wisely.


Start the year with a social media audit

Out with the old, and in with the new! Kind of.


The best way to understand your marketing strategy and how well it’s working for your brand goals is by conducting a comprehensive social media audit. This will give you an opportunity to analyze your approach and look for ways you could improve.

Start by visiting your accounts across all your favorite social media platforms, and examine your digital marketing style, including your content performance, follower growth, and more.


Improve efficiency with content batching


It’s time to kickstart content batching! When done right, this can save you plenty of time and stress, making the content creation process easier than ever.


No matter how efficiently your marketing teams can produce content and target customers, everyone can benefit from content batching. Not only does it free up time and resources but it allows you to plan ahead and ensure you’re showing up consistently on social media.


For many brands, monthly content batching can be really powerful. At the start of each month, ask yourself what goals you want to achieve and how you can give your brand the best chance to grow. Think about your content calendar, what posts you want to share and keep your target audience in mind.


Working across all your top marketing channels, create a bulk batch of content you know will be evergreen and help to increase brand awareness or even maximize customer conversions. Know your tone and how to produce posts that reflect it well.


Whether you’re producing all your content on your own or harnessing user-generated content, batching and stockpiling ahead of time can give you leeway if you’re running short on time, helping you maintain a strong marketing presence no matter what the world throws at you.


Make the most of video content formats


Video is here to stay! It’s time to start considering how you can incorporate it as part of your strategy, along with a range of other content placements.


From short-form videos to longer content pieces, video is becoming increasingly popular across a variety of platforms. It’s a great way to include conversational marketing strategies in your content calendar.


With video, you can connect directly with your target audience, gaining a competitive advantage against brands like yours that are still on the text-and-static graphics bandwagon. You’ll be able to share your message on any social media platform and reach users from around the world.


As if that wasn’t enough, short-form video content can offer a boost for search engine optimization, with new opportunities to get seen in social media algorithms and jam-pack your content with keywords that make it easy to find your brand online.


Video is one of the top marketing trends for this year, so don’t miss the opportunity to build brand awareness and shout your message loud and clear for both new and existing customers to hear.


Prioritize community, connection, and engagement


On social media, the most effective marketing strategies are those that prioritize the power of community building.


By focusing on your audience and looking for ways to connect authentically with real people, you can drive better online engagement and even enhance the customer experience your brand can offer.


Ask questions, and provide clear, compelling calls to action that invite your consumers to be a part of your story. Use polls, questions, and other interactive tools that make it easy for social media users to engage with your content.


When you create an engagement-driven sales funnel and consider new ways to foster connection with your brand, you can increase brand loyalty significantly while offering better value for your audience.


In the short-term, a strong engagement strategy can help you generate more interest in your social posts and direct more traffic to your other marketing channels. In the long-term, you could be well on track to grow your business beyond your wildest dreams.


Make a plan for the future


Last but not least, you need a plan for the future to help you reach for the stars and achieve all your marketing goals.


Whatever your marketing budget and whatever outbound marketing tactics you employ, a good plan is the key to improving results and accessing new brand development opportunities that could help you take your business to the next level.


Don’t set and forget your social media posts. Instead, analyze your data, and understand how your sales and marketing teams can improve your approach with modern-day marketing strategies that highlight what makes your brand stand out.


Plan ahead for search optimization opportunities, and work backwards from key dates and big ideas to produce content that shows off your brand’s products or services. Stay up to date with the latest marketing trends, and never be afraid to try out something new.


Remember, the best marketing strategies are well-planned and focused, cutting back on unnecessary stress and giving you the space and freedom you need to be creative and innovative online.


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