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The 15 Best Ecommerce Platforms for Small Business in 2022


Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location. That meant that starting a business was often a difficult process. After all, not every would-be entrepreneur had the cash required to buy their own building.


Now, we’re living in a slightly different world. The evolution of the internet has introduced an exciting new industry, where creativity and passion are more important than real-estate. In the age of the internet, anyone can start their own company without ever having to worry about physical foot traffic. However, you still need a location or “home base” for your business. The only difference is that you’ll be building a virtual storefront, rather than a physical one.


Ecommerce platforms are how business owners of all shapes and sizes carve out a place for themselves in the new digital landscape. With a tool like Shopify, Wix, or Squarespace, sellers can leave the days of restrictive sales on Amazon or eBay behind, in favor of an ecommerce site that they have complete control over. The only problem?


Selling online has become such a cost-effective, efficient, and popular way to earn your fortune in the digital landscape, that everyone wants a piece of the pie. As a result, there are dozens of different companies all claiming to have the best ecommerce platform to offer today’s small business owners.


With so much choice, how do you determine which platform is right for you?


Choosing The Best Ecommerce Platform for Small Business

Choosing the right ecommerce platform is a lot like choosing a physical address for your brick-and-mortar store. There are a lot of different points to consider, from the site’s reputation, to the kind of support you can expect when bringing your business to life.

For some companies, the right platform will be the one that allows them to build something truly creative for their ecommerce store. For instance, you might want an open source website builder with a user-friendly back-end where you can experiment with inventory management, abandoned cart recovery, and different kinds of web hosting.


On the other hand, if you’re a beginner in the world of eCommerce business management, then you might want to switch the open source commerce platform out for a hosted solution. These user-friendly tools are often less problematic for newbies, as they come with various tools built-in, such as free themes, drag-and-drop customization, and support for unlimited products. To help you sort through some of the top performers that we’ll list below, here are some essential points to consider.


The Top Ecommerce Website Tools for Small Business Owners

Now that you know some of the things that you should be looking for in the tools that you use to build your eCommerce website, we can start to examine some of the top contenders on the market. Remember, these tools are some of the top-ranked products available for small business owners. However, that doesn’t necessarily mean that they’re going to be the right option for you.


Shopify

It’s almost impossible to talk about ecommerce and online sales these days without mentioning Shopify. The Shopify site offers some of the best sales features on the market, with a range of powerful industry-leading tools and a huge app market, packed full of plugins.


If you’re serious about selling online, Shopify’s dedicated ecommerce platform is sure to be one of the best options available. Shopify is a software that you pay for using the SaaS model, and is designed specifically to help people who want to build the ultimate online store. It offers a lot of advanced sales tools combined to alternatives like Wix and Squarespace and comes with a free SSL certificate for security too. You’ll have access to discount codes, 24/7 customer support, and an integrated payment processor. You can also sync your inventory and orders across sales channels like eBay and Amazon. There’s also the option to access new sales strategies, like dropshipping with plugins.


Pricing 💰: 14 day free trial followed by $29 per month for the basic Shopify experience. Advanced Shopify is available for $299 per month.


Pros 👍

  • Free trial available to help you get started

  • Large range of themes available

  • Huge amount of plugins to choose from

  • Unlimited products on all plans

  • Integrated payment options

  • Fantastic for all kinds of business plan

Cons 👎

  • Fees can quickly add up

  • Blogging platform is very limited


Wix

When it comes to value for money and performance, Wix is one of the best options for eCommerce stores. Designed to deliver exceptional performance, even when you’re new to building your own online store, Wix gives you absolute creative control over your site. There are tons of features included in the eCommerce plans that you get with Wix, including a drag and drop store builder, hundreds of templates, and a mobile-optimized performance.


You can choose from a range of payment solutions and a secure checkout system. What’s more, there’s the option to create stunning product galleries with your in-depth store manager tools. Another great thing is that there’s the option to calculate global tax and shipping on your back-end too. Unfortunately, there aren’t quite as many shopping features on Wix as you would get with Shopify, but that’s to be expected from a site that’s not focused entirely on eCommerce.


Wix might not be the most advanced solution for ecommerce website building in the world – but it’s an excellent way for beginners to get started.


Pricing 💰: Free ad-supported version if you don’t mind displaying Wix ads on your website. However, to sell products, you need the Business Basic plan that costs $23 per month.


Pros 👍

  • Excellent range of high-quality themes to customize your site

  • Multiple secure payment options for your customers

  • Large selection of apps and plugins

  • Can start out for free

  • Plenty of coupon and discount options

Cons 👎

  • Limited eCommerce features

  • No way to export your data