A whopping 75% of users don’t look beyond the first page of online search results. This means that if you don’t rank at the top of search results, you’ll miss out on valuable traffic, leads, and revenue for your business.
Luckily, a robust search engine optimization (SEO) marketing strategy will help you rank at the top of results for keywords related to your business. And the right SEO marketing strategy elements will allow you to drive more valuable traffic to your site.
On this page, we’ll provide you with eight elements of a successful SEO marketing strategy, as well as tips for creating your custom SEO strategy.
What is an SEO marketing strategy?
An SEO marketing strategy, also called an SEO strategy, is a plan for optimizing your site for search engine optimization. Building, implementing, and maintaining an SEO strategy can help your business improve its search rankings, organic traffic, and even organic conversions.
Top 8 elements to add to your SEO marketing strategy
When creating your custom SEO marketing strategy, you’ll want to focus on these elements to drive the best results.
1. Relevant, long-tail keywords
The first element to add to your SEO marketing strategy checklist focuses on keywords.
If you want to show up in search results for keywords related to your company, you need to target those keywords in your site content, page titles, meta descriptions, and more.
To get the most from your SEO marketing strategy, you’ll want to focus on targeting relevant, long-tail keywords.
Long-tail keywords contain three or more words like, “best plumber in Harrisburg, PA.” When people search long-tail keywords, you’re better able to distinguish their search intent — exactly what they’re trying to find.
If someone searches a short-tail keyword like “plumber,” they could be searching for a number of things — a list of the best plumbers near them, plumbing services, or even plumbing jobs.
However, if someone searches the long-tail phrase, “best plumber in Harrisburg, PA,” it’s clear they want to work with a top plumber in the Harrisburg area.”
By targeting long-tail keywords, you’ll connect with qualified leads who are most likely to become customers.
To find long-tail keywords, you must conduct keyword research. This research will help you find keywords that are relevant to your site and customers. You can use keyword research tools, like Buzzsumo or KeywordsFX, to help you find relevant long-tail keywords for your SEO strategy.
Once you select your long-tail keywords, you’ll add them to key places on your site. This integration will help you rank in relevant search results for those keywords.
By choosing the right long-tail keywords, you’ll help your site appear in more relevant search results and drive more interested leads to your site. When you make your SEO strategy checklist, be sure to include long-tail keyword research on your to-do list.
2. In-depth, quality site content
Another key SEO marketing strategy element — custom site content is necessary for ranking in search results and helping leads learn more about your business.
Content marketing allows you to share your knowledge and expertise with your audience. It’s an excellent method for helping you establish your business as an authority, while you drive valuable traffic to your site.
To start creating content, you’ll want to come up with topics and ideas. You’ll want to stick to topics related to your industry and use keyword research to ensure you’re driving the right traffic to your site.
If you’re a baker writing about how to make pizzas, you’re going to drive traffic interested in pizza shops, not bakeries.
Your keyword research will help you find new topics to cover. These keywords will give you a starting point for creating valuable content your audience seeks.
Once you select your topics, you’ll choose the content formats you want to use. Content comes in many forms, including videos, blogs, infographics, articles, and ebooks. You’ll want to use a variety of these formats to ensure that your content is always fresh and exciting.
After you select your format, you’ll start composing your content.
If you don’t know what to cover in your article or where to start, you can start by conducting a quick Google search. The Google search will allow you to see what other results come up for the topic.
You can also look at the “people also ask” section to see what questions people ask around the subject. It’s a great way to get inspiration for shaping your content.
When you create content, you’ll want to publish it consistently and often. An effective SEO marketing strategy involves continually publishing content to drive traffic to your site. You always want to try to get in front of your audience and get them to check out your business.
Once leads find your in-depth, quality content, they will remain on your site to absorb the inform