Verizon's New CEO Dan Schulman: Leadership Change, Strategic Reset & What Wireless Dealers Need to Know

Verizon CEO Dan Schulman: Key Facts at a Glance

Detail	Information
New CEO	Dan Schulman (former PayPal CEO)
Outgoing CEO	Hans Vestberg (served 2018-2025)
Effective Date	Immediately (announced October 6, 2025)
Vestberg's Role	Special Advisor through October 4, 2026
Reason for Change	Strategic reset amid market share losses to T-Mobile
Market Reaction	Stock fell 5% on announcement day
Key Challenge	Reclaim wireless leadership from T-Mobile

In a significant leadership shakeup, Verizon Communications has appointed Dan Schulman as its new CEO, effective immediately, replacing Hans Vestberg who led the company since 2018. The appointment of Verizon CEO Dan Schulman—former CEO of PayPal—signals a strategic reset for the nation's largest wireless carrier as it faces mounting competitive pressure from T-Mobile and seeks to reverse market share losses. For wireless dealers, this leadership change carries important implications for Verizon's go-to-market strategy, dealer programs, promotional offers, and competitive positioning in the months and years ahead.

Verizon CEO Dan Schulman brings a technology and digital transformation background that differs markedly from his predecessor's telecom engineering focus. Schulman's tenure at PayPal (2014-2023) was marked by aggressive digital innovation, customer-centric strategy, and significant growth. His appointment suggests Verizon's board recognizes the need for fresh thinking and a new approach to compete in an increasingly digital, customer-driven wireless market where T-Mobile has seized momentum and AT&T is investing heavily in fiber and 5G expansion.

This comprehensive analysis covers everything wireless dealers need to know about the Verizon CEO Dan Schulman appointment: who Dan Schulman is and what he brings to Verizon, why Hans Vestberg was replaced, the strategic challenges Verizon faces, expected changes under new leadership, implications for dealers and retail partners, competitive dynamics with T-Mobile and AT&T, and what to watch for in the coming months as Schulman implements his vision for Verizon's future.

Who is Verizon CEO Dan Schulman? Background and Experience

Understanding who Verizon CEO Dan Schulman is and what experience he brings helps dealers anticipate the direction Verizon may take under his leadership.

Professional Background:

• PayPal CEO (2014-2023): Led PayPal through period of massive growth and digital transformation

• American Express: Served as Group President, Enterprise Growth

• Sprint: Held executive roles including President of the prepaid group

• AT&T Wireless: Early career experience in wireless industry

• Virgin Mobile: CEO, leading mobile virtual network operator

Key Accomplishments at PayPal:

• Revenue Growth: Grew PayPal revenue from $8 billion to $27+ billion

• User Base Expansion: Expanded from 165 million to 400+ million active accounts

• Digital Innovation: Led Venmo growth, cryptocurrency integration, buy-now-pay-later services

• Customer Focus: Emphasized customer experience and financial inclusion

• Technology Transformation: Modernized platform, improved mobile experience

Relevant Wireless Industry Experience:

• Sprint Prepaid: Ran Sprint's prepaid business, understanding value segment dynamics

• Virgin Mobile CEO: Led MVNO, understanding alternative distribution and customer acquisition

• AT&T Wireless: Early career foundation in traditional wireless operations

• Digital Payments: PayPal experience relevant to mobile payments, digital wallets, 5G monetization

Leadership Style and Philosophy:

• Customer-Centric: Emphasizes customer experience and satisfaction over short-term metrics

• Digital-First: Believes in technology and digital transformation as competitive advantage

• Innovation-Driven: Encourages experimentation and new business models

• Financial Inclusion: Focused on serving underserved markets and democratizing access

• Long-Term Thinking: Willing to invest for long-term growth over short-term earnings

Why Verizon Chose Schulman:

Verizon's board selected Dan Schulman because they need a leader who can drive digital transformation, improve customer experience, and compete more aggressively in a market where T-Mobile has outmaneuvered them. Schulman's track record of growing PayPal through innovation and customer focus, combined with his wireless industry background, makes him uniquely qualified to lead Verizon's strategic reset.

Why Was Hans Vestberg Replaced? Verizon's Strategic Challenges

The replacement of Hans Vestberg with Verizon CEO Dan Schulman reflects significant strategic challenges Verizon faces in the wireless market.

Vestberg's Tenure (2018-2025): Accomplishments and Shortfalls

Accomplishments:

• 5G Network Buildout: Led aggressive 5G deployment, particularly C-Band spectrum

• Network Quality: Maintained Verizon's reputation for network reliability

• Business Segment Growth: Expanded enterprise and government business

• Fiber Expansion: Acquired Frontier to expand fiber footprint

Shortfalls and Challenges:

1. Market Share Losses to T-Mobile:

• Postpaid Phone Net Adds: T-Mobile consistently outperforms Verizon in subscriber growth

• Market Position: T-Mobile closed gap and now rivals Verizon in total subscribers

• Brand Perception: T-Mobile's "Un-carrier" positioning resonated more than Verizon's premium messaging

• Pricing Pressure: Verizon struggled to compete with T-Mobile's aggressive promotional offers

2. Customer Experience Issues:

• Complexity: Plan structures and pricing became increasingly complex

• Customer Satisfaction: Scores declined relative to T-Mobile

• Retail Experience: Store experience lagged behind competitors' innovations

• Digital Tools: App and online experience not as user-friendly as competitors

3. Innovation Gap:

• Product Innovation: Fewer breakthrough products or services compared to T-Mobile

• Value Perception: Customers questioned premium pricing without clear differentiation

• Digital Services: Limited success monetizing 5G beyond traditional wireless

• Partnerships: Fewer high-profile partnerships compared to T-Mobile (Netflix, Apple, etc.)

4. Financial Performance Concerns:

• Revenue Growth: Slowing wireless service revenue growth

• ARPU Pressure: Average revenue per user under pressure from competition

• Stock Performance: Verizon stock underperformed competitors and broader market

• Investor Confidence: Concerns about long-term growth trajectory

The Tipping Point:

While Vestberg successfully built out Verizon's 5G network, the company lost ground in the more important battle for customers and market share. T-Mobile's relentless focus on customer experience, aggressive pricing, and innovative marketing consistently outperformed Verizon's premium-but-staid approach. The board's decision to bring in Verizon CEO Dan Schulman signals recognition that network quality alone is insufficient—Verizon needs to compete on customer experience, digital innovation, and value proposition.

Verizon's Strategic Challenges: What Dan Schulman Inherits

Verizon CEO Dan Schulman inherits a company with significant strengths but also substantial challenges that require strategic reset.

Strengths to Leverage:

• Network Quality: Still regarded as most reliable network, particularly for business customers

• Enterprise Business: Strong position in business, government, and public safety markets

• Brand Equity: Verizon brand still carries weight, especially with older demographics

• Fiber Assets: Frontier acquisition provides fiber infrastructure for bundling

• Spectrum Holdings: Strong spectrum position for 5G expansion

• Financial Resources: Strong balance sheet to invest in transformation

Critical Challenges to Address:

1. Reclaim Wireless Leadership from T-Mobile:

• Challenge: T-Mobile has momentum in subscriber growth and brand perception

• Required Action: Develop compelling value proposition that justifies premium pricing or adjust pricing to compete

• Dealer Impact: Expect more aggressive promotions, simplified plans, enhanced dealer incentives

2. Improve Customer Experience and Satisfaction:

• Challenge: Customer satisfaction scores lag T-Mobile; complexity frustrates customers

• Required Action: Simplify plans, improve digital tools, enhance retail experience

• Dealer Impact: Better tools, training, and support to deliver superior customer experience

3. Drive Digital Transformation:

• Challenge: Verizon's digital capabilities lag competitors in customer-facing applications

• Required Action: Modernize app, online experience, self-service tools

• Dealer Impact: Digital tools that make selling and servicing customers easier

4. Monetize 5G Beyond Traditional Wireless:

• Challenge: 5G investment hasn't yet translated to new revenue streams

• Required Action: Develop 5G-enabled services (gaming, AR/VR, IoT, edge computing)

• Dealer Impact: New products and services to sell beyond phones and plans

5. Compete Effectively

on Value Without Eroding Premium Brand:

• Challenge: Balance premium positioning with competitive pricing pressure

• Required Action: Create tiered value propositions that serve different customer segments

• Dealer Impact: More flexible pricing and promotional tools to compete at all market levels

6. Accelerate Convergence (Wireless + Fiber):

• Challenge: Frontier acquisition provides fiber assets but integration and bundling strategy unclear

• Required Action: Develop compelling wireless + fiber bundles that differentiate from cable competitors

• Dealer Impact: Opportunity to sell converged solutions with higher commissions

7. Revitalize Prepaid and Value Segments:

• Challenge: Visible and other prepaid brands underperforming vs. Cricket, Metro, Boost

• Required Action: Strengthen value brands with better offers and marketing

• Dealer Impact: Schulman's prepaid experience (Sprint, Virgin Mobile) suggests renewed focus on value segment

Expected Changes Under Verizon CEO Dan Schulman

Based on Verizon CEO Dan Schulman's background and Verizon's strategic challenges, dealers can anticipate several key changes.

1. Customer Experience Overhaul:

• Plan Simplification: Expect fewer, clearer plan options (like T-Mobile's Magenta/Go5G structure)

• Pricing Transparency: Clearer pricing with fewer hidden fees and surcharges

• Digital Tools: Improved My Verizon app, online account management, self-service capabilities

• Retail Experience: Store redesigns, better training, enhanced customer service

• Dealer Benefit: Easier to explain plans, faster transactions, fewer customer complaints

2. More Aggressive Competitive Positioning:

• Promotional Activity: Expect more frequent and aggressive switcher offers to match T-Mobile

• Price Adjustments: Possible repricing of plans to be more competitive

• Value Messaging: Shift from "premium network" to "premium network + great value"

• Bundling: Aggressive wireless + fiber bundles leveraging Frontier assets

• Dealer Benefit: More competitive offers to close deals against T-Mobile and AT&T

3. Digital-First Strategy:

• Online Sales: Enhanced online sales experience (Schulman's PayPal digital commerce expertise)

• Mobile Payments: Integration of digital wallet, mobile payment solutions

• App Innovation: New features and services delivered through mobile app

• E-Commerce: Improved device purchasing, trade-in, and activation online

• Dealer Consideration: Balance between digital and retail channels—dealers must demonstrate value

4. Innovation and New Services:

• 5G Monetization: New services leveraging 5G (gaming, AR/VR, IoT)

• Partnerships: Strategic partnerships for bundled services (streaming, content, etc.)

• Financial Services: Possible integration of payment/financial services (Schulman's PayPal background)

• Business Solutions: Enhanced enterprise and SMB offerings

• Dealer Opportunity: New products and services to sell beyond traditional wireless

5. Prepaid and Value Segment Focus:

• Visible Revamp: Expect significant investment in Visible brand and offers

• Value Plans: More competitive entry-level postpaid plans

• Prepaid Strategy: Schulman's Sprint prepaid and Virgin Mobile experience suggests renewed focus

• Market Expansion: Target price-sensitive customers previously ceded to T-Mobile/AT&T

• Dealer Impact: More tools to compete in value segment without cannibalizing premium

6. Dealer and Partner Program Enhancements:

• Commission Structure: Possible adjustments to incentivize desired behaviors (retention, bundles, new services)

• Training and Support: Enhanced training on new products, services, and customer experience

• Tools and Systems: Better point-of-sale systems, inventory management, customer management tools

• Communication: More transparent communication about strategy and changes

• Dealer Benefit: Better support to compete and grow business

Timeline Expectations:

First 90 Days: Listening tour, assessment, quick wins (promotional adjustments, plan simplification pilots) 6 Months: Strategic plan announcement, organizational changes, initial product/service launches 12 Months: Major initiatives underway (app overhaul, plan restructuring, new services, dealer program changes) 18-24 Months: Full transformation visible in market, measurable impact on subscriber growth and market share

What Verizon CEO Dan Schulman Means for Wireless Dealers

The appointment of Verizon CEO Dan Schulman carries specific implications for Verizon dealers and retail partners.

Immediate Implications (Next 3-6 Months):

1. Increased Promotional Activity:

• Expectation: More aggressive switcher offers, trade-in promotions, and limited-time deals

• Dealer Action: Stay informed on promotional changes, communicate urgency to customers

• Opportunity: Better tools to compete against T-Mobile and AT&T aggressive offers

2. Plan and Pricing Changes:

• Expectation: Plan simplification, possible repricing, new value tiers

• Dealer Action: Prepare for retraining, update sales materials, communicate changes to customers

• Opportunity: Simpler plans = easier sales process, less customer confusion

3. Organizational Changes:

• Expectation: New leadership in sales, marketing, retail, product organizations

• Dealer Action: Build relationships with new leaders, provide feedback on dealer needs

• Opportunity: Fresh perspectives may be more receptive to dealer input

Medium-Term Implications (6-18 Months):

1. Enhanced Digital Tools:

• Expectation: Improved dealer portal, point-of-sale systems, customer management tools

• Dealer Action: Participate in beta testing, provide feedback, train staff on new tools

• Opportunity: Faster transactions, better customer experience, reduced errors

2. New Products and Services:

• Expectation: 5G-enabled services, converged wireless + fiber bundles, digital services

• Dealer Action: Learn new products, identify target customers, develop sales strategies

• Opportunity: Higher-margin products, differentiation from competitors, increased customer lifetime value

3. Commission and Incentive Changes:

• Expectation: Possible restructuring to incentivize retention, bundles, new services

• Dealer Action: Understand new structure, adjust sales focus, optimize for highest-value activities

• Opportunity: Potential for higher earnings if structure rewards desired behaviors

Long-Term Implications (18+ Months):

1. Channel Strategy Evolution:

• Expectation: Schulman's digital-first background may shift more sales online

• Dealer Consideration: Must demonstrate value beyond transaction (expertise, service, local presence)

• Opportunity: Dealers who excel at customer experience and complex sales will remain valuable

2. Competitive Landscape Shift:

• Expectation: If Schulman successfully revitalizes Verizon, competitive intensity increases

• Dealer Action: Prepare for more aggressive competition across all carriers

• Opportunity: Rising tide lifts all boats—healthier Verizon benefits dealers

3. Dealer Program Modernization:

• Expectation: Comprehensive review and update of dealer programs, support, and partnership model

• Dealer Action: Engage proactively, provide feedback, demonstrate value to Verizon

• Opportunity: Influence future dealer program structure and benefits

Dealer Success Strategies Under New Leadership:

• ☐ Stay informed—monitor Verizon announcements and dealer communications closely

• ☐ Be flexible—prepare for changes in plans, promotions, programs, and tools

• ☐ Provide feedback—share dealer perspective with Verizon leadership when opportunities arise

• ☐ Invest in training—ensure staff understands new products, services, and customer experience standards

• ☐ Focus on customer experience—align with Schulman's customer-centric philosophy

• ☐ Embrace digital—leverage new tools and technologies to improve efficiency

• ☐ Diversify—don't rely solely on Verizon; maintain multi-carrier strategy

Competitive Dynamics: Verizon vs. T-Mobile vs. AT&T Under New Leadership

The appointment of Verizon CEO Dan Schulman reshapes competitive dynamics in the wireless industry.

Verizon Under Schulman vs. T-Mobile:

Dimension	Verizon (Schulman Era)	T-Mobile (Mike Sievert)
Leadership Style	Customer-centric, digital-first, innovation-driven	Un-carrier disruptor, customer experience focus
Network	Premium reliability, extensive C-Band 5G	Broad coverage, mid-band 5G advantage
Pricing Strategy	Likely shift toward more competitive/value positioning	Aggressive promotions, value-oriented
Customer Experience	Improvement expected (Schulman priority)	Industry leader in satisfaction scores
Innovation	Expected acceleration (Schulman's PayPal track record)	Consistent innovation (T-Life, partnerships)
Market Position	Defending leadership, seeking to reclaim momentum	Challenger with momentum, closing subscriber gap

Verizon Under Schulman vs. AT&T:

Dimension	Verizon (Schulman Era)	AT&T (John Stankey)
Leadership Focus	Wireless transformation, digital innovation	Fiber expansion, wireless + broadband convergence
Network Strategy	5G leadership, C-Band deployment	5G + fiber convergence, FirstNet advantage
Convergence Play	Wireless + Frontier fiber (integration underway)	Wireless + extensive fiber footprint (established)
Market Approach	Expected shift toward more aggressive competition	Steady, methodical growth strategy
Innovation	Digital services, 5G monetization (Schulman strength)	Business solutions, IoT, connected devices

What This Means for the Wireless Market:

• Increased Competition: Schulman's appointment signals Verizon will compete more aggressively

• Promotional Intensity: Expect all three carriers to ramp up offers and incentives

• Customer Experience Focus: All carriers investing heavily in improving satisfaction

• Digital Transformation: Race to deliver best digital tools and services

• Convergence Acceleration: Wireless + broadband bundles becoming standard

• Innovation Race: New services beyond traditional wireless (payments, IoT, edge computing)

Dealer Implications:

A revitalized, more competitive Verizon under Dan Schulman benefits dealers by providing better tools, more aggressive offers, and stronger products to compete. However, it also means T-Mobile and AT&T will respond with their own competitive moves, increasing overall market intensity. Dealers must stay agile, multi-carrier focused, and ready to adapt to rapid changes across all carriers.

What to Watch: Key Indicators of Schulman's Strategy

Dealers should monitor specific indicators to understand Verizon CEO Dan Schulman's strategic direction and prepare accordingly.

First 90 Days (October-December 2025):

• Executive Appointments: Who Schulman brings in for key leadership roles (CMO, CTO, Head of Retail)

• Organizational Changes: Restructuring announcements signaling strategic priorities

• Promotional Adjustments: Changes to switcher offers, trade-in values, plan promotions

• Public Statements: Schulman's comments about strategy, priorities, and vision

• Investor Communications: Messaging to Wall Street about strategic direction

6-Month Milestones (January-March 2026):

• Strategic Plan Announcement: Formal presentation of Verizon's new strategic direction

• Plan Portfolio Changes: New plan structures, pricing, or positioning

• Product Launches: New services or offerings signaling innovation priorities

• Partnership Announcements: Strategic partnerships for content, services, or technology

• Dealer Program Updates: Changes to commission structures, incentives, or support programs

12-Month Indicators (April-September 2026):

• Subscriber Growth Trends: Whether Verizon reverses market share losses to T-Mobile

• Customer Satisfaction Scores: Improvement in J.D. Power, ACSI, or other satisfaction metrics

• App and Digital Tool Launches: Enhanced My Verizon app, online experience improvements

• Convergence Strategy: Wireless + fiber bundle offerings and go-to-market approach

• Financial Performance: Revenue growth, ARPU trends, subscriber metrics

Key Questions to Answer:

1. Will Schulman prioritize growth over profitability? (More aggressive pricing/promotions vs. premium positioning)

2. How aggressive will Verizon become on pricing? (Match T-Mobile or maintain premium?)

3. What role will dealers play in digital-first strategy? (Channel balance between retail and online)

4. How will prepaid/value brands be repositioned? (Visible, other value offerings)

5. What new services will Verizon launch? (5G monetization, digital services, partnerships)

6. How will Frontier integration proceed? (Converged offerings, bundling strategy)

Dealer Action Plan: Preparing for Verizon's New Era

Wireless dealers should take proactive steps to prepare for changes under Verizon CEO Dan Schulman.

Immediate Actions (This Month):

• ☐ Review current Verizon sales mix and identify opportunities for growth

• ☐ Assess staff knowledge of current Verizon products, plans, and promotions

• ☐ Monitor Verizon dealer communications and announcements closely

• ☐ Identify customers who might benefit from Verizon's network quality

• ☐ Ensure multi-carrier strategy is balanced (don't over-rely on any single carrier)

Short-Term Actions (Next 3 Months):

• ☐ Attend Verizon dealer training sessions and webinars

• ☐ Provide feedback to Verizon representatives about dealer needs and challenges

• ☐ Test new promotional offers and track conversion rates

• ☐ Prepare staff for potential plan changes and new product launches

• ☐ Strengthen relationships with Verizon channel managers

• ☐ Review commission structure and optimize sales focus accordingly

Medium-Term Actions (Next 6-12 Months):

• ☐ Invest in training on new Verizon products, services, and digital tools

• ☐ Adapt sales processes to align with customer experience improvements

• ☐ Identify opportunities to sell converged wireless + fiber solutions

• ☐ Develop expertise in new service categories (5G services, digital offerings)

• ☐ Evaluate store operations and customer experience against Verizon's evolving standards

• ☐ Build capability to compete more effectively against T-Mobile and AT&T

Long-Term Strategic Positioning:

• ☐ Differentiate through superior customer service and local expertise

• ☐ Embrace digital tools while maintaining human touch that online can't replicate

• ☐ Focus on complex sales and high-value customers where dealers add most value

• ☐ Build customer relationships that drive retention and lifetime value

• ☐ Stay agile and ready to adapt to continued industry evolution

Risk Mitigation Strategies:

• Don't Put All Eggs in One Basket: Maintain strong multi-carrier capability

• Prepare for Channel Shifts: Develop value proposition beyond transaction

• Invest in Your Team: Training and development to stay ahead of changes

• Monitor Financials: Ensure business model remains profitable under new commission structures

• Stay Connected: Maintain relationships with carrier reps and industry peers

Broader Industry Implications of Verizon's Leadership Change

The appointment of Verizon CEO Dan Schulman has implications beyond Verizon for the entire wireless industry.

1. CEO Background Matters:

• Observation: Schulman's digital/payments background vs. Vestberg's telecom engineering reflects industry evolution

• Implication: Wireless industry increasingly about customer experience, digital services, and technology platforms—not just network engineering

• Trend: Expect more CEOs from technology, digital, and customer experience backgrounds

2. Customer Experience is Competitive Battleground:

• Observation: T-Mobile's success driven by superior customer experience, not just network or pricing

• Implication: Network quality alone insufficient; must deliver excellent customer experience

• Trend: All carriers investing heavily in customer satisfaction, digital tools, and experience improvements

3. Digital Transformation Accelerates:

• Observation: Schulman's PayPal digital expertise signals Verizon's digital transformation priority

• Implication: Wireless carriers becoming technology platforms, not just connectivity providers

• Trend: Expect more digital services, app innovation, and online sales emphasis

4. Convergence Becomes Standard:

• Observation: Verizon (Frontier), AT&T (fiber), T-Mobile (fiber partnerships) all pursuing convergence

• Implication: Wireless + broadband bundles becoming table stakes

• Trend: Dealers need capability to sell converged solutions

5. Competitive Intensity Increases:

• Observation: Schulman's appointment signals Verizon will compete more aggressively

• Implication: T-Mobile and AT&T will respond; promotional intensity increases

• Trend: Dealers benefit from better offers but face more complex competitive landscape

Conclusion: A New Era for Verizon and Wireless Dealers

The appointment of Verizon CEO Dan Schulman marks a significant turning point for America's largest wireless carrier and the dealers who depend on it. After seven years under Hans Vestberg's network-focused leadership, Verizon is pivoting toward a customer-centric, digitally-driven, and more competitively aggressive strategy under Schulman's guidance.

What This Means for Verizon:

Schulman inherits a company with tremendous strengths—the most reliable network, strong enterprise business, valuable spectrum holdings, and significant financial resources—but also facing serious challenges. T-Mobile has seized momentum in subscriber growth and customer satisfaction. AT&T is leveraging fiber convergence effectively. Verizon's premium positioning has become difficult to justify without clear differentiation beyond network quality.

Schulman's track record at PayPal—growing revenue 3x, expanding users from 165 million to 400+ million, and driving digital innovation—demonstrates his ability to transform large technology companies through customer focus and digital excellence. His wireless industry experience at Sprint, Virgin Mobile, and AT&T Wireless provides relevant context for the challenges ahead. The combination makes him uniquely qualified to lead Verizon's strategic reset.

What This Means for Wireless Dealers:

For dealers, Schulman's appointment brings both opportunities and considerations. On the opportunity side, expect more aggressive promotional offers to compete with T-Mobile, simplified plans that are easier to sell, enhanced digital tools that improve efficiency, new products and services beyond traditional wireless, and potential commission structure improvements that reward desired behaviors.

On the consideration side, Schulman's digital-first background may accelerate online sales channel development, requiring dealers to demonstrate clear value beyond transaction. Increased competitive intensity across all carriers will demand agility and multi-carrier expertise. Organizational changes and strategic shifts will require flexibility and continuous learning.

The Bottom Line:

A stronger, more competitive Verizon ultimately benefits dealers by providing better tools to compete in the market. Schulman's customer-centric philosophy aligns with what successful dealers already do—deliver excellent customer experience, solve complex problems, and build lasting relationships. Dealers who embrace this approach, stay informed about changes, invest in training, and maintain multi-carrier flexibility will thrive in Verizon's new era.

What Dealers Should Do Now:

• Stay Informed: Monitor Verizon announcements, dealer communications, and industry news closely

• Be Flexible: Prepare for changes in plans, promotions, programs, and tools

• Provide Feedback: Share dealer perspective when opportunities arise—new leadership may be receptive

• Invest in Training: Ensure staff is prepared for new products, services, and customer experience standards

• Focus on Value: Demonstrate value beyond transaction through expertise, service, and local presence

• Maintain Balance: Keep strong multi-carrier capability to manage risk and serve all customers

The wireless industry is entering a new phase of competition, innovation, and transformation. Verizon CEO Dan Schulman's appointment is a clear signal that Verizon intends to reclaim leadership through customer experience, digital innovation, and competitive aggression. For dealers who adapt, prepare, and execute well, this new era presents significant opportunities for growth and success.

The transformation has begun. Are you ready?