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MVNO Spotlight: Free Up Mobile


FreeUP Mobile soft launched in the early part of 2018, with its headquarters in Washington, District of Colombia, it was founded by Rod Nakjavani who is no stranger to the MVNO industry.


In 2009 he co-founded Simple Mobile, a brand that he and his team enjoyed quick success with. In less than 3 years time, the Simple Mobile brand grew to approximately 1.6 million subscribers before being purchased in May of 2012 by América Móvil.


FreeUP Mobile offers service using the AT&T network. The company hoped to be able to provide free cellular service to its customers through the use of a special rewards program. However, that rewards program got discontinued in September of 2019. Despite the discontinuation of the rewards program, FreeUP Mobile will continue to offer a free basic phone plan.


A variety of phones are sold through the FreeUP Mobile phone store, which appears to be handled by a third party. Both old and new models from brands such as Apple, Samsung and LG are carried. The MVNO also supports bring your own device. Any out of contract AT&T compatible device will work. Most T-Mobile devices are also compatible as long as they are out of contract, paid off in full and not reported lost or stolen. Universally unlocked phones from manufacturer’s such as Motorolaand Samsung will also work.


Plans and SIM cards can be purchased online through the FreeUP Mobile website or Amazon. Some local independent prepaid wireless dealers may also carry the brand.


At launch, customer support was limited to filling out a contact form on the company’s website.




Network: AT&T


Pros:

· Cheap low data talk and text plans

· Good coverage

· Free international text and talk

· Discount on their plans

· Supports VoLTE, Wi-Fi calling, 4K video streaming, and international calling

· Phones that are unlocked will work on FreeUP Mobile




Cons

· No truly unlimited data plans

· Service can be deprioritized

· No family plans

· Does not support visual voicemail, mobile hotspot, 5G access, eSIM, domestic roaming, or international data roaming

· Doesn’t really offer plan add-ons





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