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Verizon told to tweak 5G ad claims


The National Advertising Division (NAD) has recommended Verizon stop using the claim that it’s delivering “the most powerful 5G experience for America” in two previously aired TV commercials touting the carrier’s 5G service rollout in sports stadiums were challenged by competitor AT&T.


NAD is an investigative unit of the advertising industry’s self-regulation system that reviews national advertising across media to set standards for truthfulness and accuracy. NAD last week said that in the context of the commercials, which depict and describe packed stadiums with thousands of fans on smartphones sharing that experience, Verizon’s claim conveys an unsup