12 Clever social media promotion ideas you’re not using

Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word out about your pages and where do you focus your time? These social media promotion ideas will kickstart your marketing initiatives.

But first, let’s get some of the basics out of the way. You want to make sure you’re taking full advantage of the space in your profiles.

The first step of promoting your social media accounts is making sure people know where to find you. And that means getting all of your ducks in a row.

Here are 12 clever social media promotion ideas to get you from the starting to the finish line of your campaign:

How to Promote your Brand on Social Media

1. Fill Out Your Profile

This seems like a no-brainer, but you’d be surprised at what you might be missing out on. Unless you’re going for an ultra-minimalistic look, your brand’s Facebook Page should be filled out. Add a monthly check-in to your social media checklist to explore new features.

In the About tab, you have space to add links, including other social networks’ profiles. The Story section allows you to give more information about your company in a storytelling format.

2. Add Your Branded Hashtags

Instagram recently added the ability to link other accounts and hashtags to your bio. Originally, people had to make do with memorizing the hashtags or creatively using an emoji. Now, you can use the space to promote other location-specific accounts and add hashtags.

These hashtags can be your standard branded ones or special hashtags, like for a contest.

3. “Follow Us on Social”: Cross-Promote on Other Channels

Some of the easiest cross-promotion for cross channels is occasionally reminding your followers that you have other social media accounts. You don’t need to be shy about asking people to follow you on social media, or on other networks. This can be as simple as a link to a given social media page accompanied with a call-to-action asking people to follow the account.

For a more subtle approach on cross-promotion, use space in your bio to mention that you’re on other networks. For Snapchat-heavy users, a profile photo change to their Snapcode works well.

4. Use Unique or Branded Social Icons on Your Website

If customers are searching for you, your website is usually the first to pop up in the search results. Make it simple for them to find the social networks that you’re on. Many website themes now incorporate social media icons that you can easily fill out.

Take the icons a step further by adding your brand’s graphics or colors to it. Some websites use short banners while others are happy with changing the color.

5. Promote Your Social Accounts in Newsletters & Email Signatures

If you’re sending newsletters out on a recurring basis, add the social icons at the base. It’s another subtle reminder to the recipients that you’re there if they need to find you.

For a more direct approach in promoting your social media accounts in your newsletter, add a fan section where you showcase a photo from the community. Most newsletter services allow for embeds. But if yours doesn’t, a photo upload with an account link will do.

If your company often emails externally, like to potential sales clients, add links to your email signature. This is another branding opportunity and should be used to its full potential.

Promoting Products and Driving Sales on Social Media

In this second section, we’ll take a look at a few ways you can promote your accounts with an end goal of driving sales. Depending on your business, these sales can be captured directly from social media or show up as referral links in your website.

6. Create Targeted Ads

There are many ways to target someone with ads on Facebook. To begin with, you can add the Facebook Pixel to your website. Once you’ve done so, you can set up ads to target website visitors automatically.

Take advantage of Facebook’s audience data to target interest groups. If you’ve recently shopped online for shoes, you may notice that you’re receiving more shoe ads than before. That’s because Facebook noted your shopping habits and added you to that interest category.

Once your ads are set up, use a tool like Sprout Social to manage the comments you’ll inevitably receive. Never miss another potential customer’s question again.

7. Tag Products to Your Posts

A feature available on Instagram and Facebook, shoppable tags are a must for retail brands. They identify your products to your customers and customers can easily purchase from your website through the tag.

8. Provide Social-Only Discounts

In traditional advertising, you see weekly deals in the newspaper or receive discounts in email. Social is no different. These discounts are served to a certain segment of your audience and end after some time.

The simplest way is to offer a code in a post. Experiment around with social-only discounts. Try doing flash deals with limited quantities in Instagram Stories or posting an Offer on Facebook.

Driving Brand Awareness with Social Media Promotion

In this third part, we’ll address a few social promotions you can take on with a goal of getting your brand in front of as many people as possible. Your success metric here is usually the number of impressions.