Visible’s Less Conventional Ad Approach Gets Views, Others Like Mint Mobile Focused On More Traditio
This holiday shopping season has seen an increase in the number of prepaid wireless brands investing in the marketing of their services. Consumer Cellular, Cricket Wireless, Metro by T-Mobile, Mint Mobile, Straight Talk Wireless, TextNow, and Visible have all launched new video advertising campaigns. While most have focused on traditional TV commercials as the advertising medium of choice, Visible has elected to take a different route. A prepaid report recently issued by Wave7 Research detailed that a trio of ads launched by Visible all featuring actor Dan Levy amassed more than 13 million views on YouTube. The ads were all launched between October 1st and November 10th. Visible's YouTube channel only has 3.67k subscribers signaling the videos were made for more than just their channel subscribers.
A Look At Visible's Less Conventional Video Advertising Campaign
It's not entirely clear exactly how Visible has managed to get so many views to its three recently launched YouTube videos. But a Visible spokesperson confirmed to Wave7 Research that the ads have been running in "paid media channels for digital advertising," but not on TV. The spokesperson was unable to elaborate beyond that. I can confirm that at least one of the ads is airing on PlutoTV as I've watched it there myself.
Visible has put together two different ads that play on Dan Levy's prominent eyebrows. One is a 30-second ad while the other is 15 seconds. The 15-second clip is the one I can confirm airing on PlutoTV. The video first appeared on Visible's YouTube channel on November 10th and has since garnered nearly 2.7 million views. Watch it below.
Visible even set up a new website at unlimitedeyebrowsing.com to use with its new ads. New subscribers can use code BROWS20 to get $20 off their first month of service on the only plan that the company offers, a $40/month unlimited everything plan.
Visible also had two 15-second video ads launch on October 1st. One entitled "Subliminal Messaging With Dan Levy" has over 7.5 million views and the other entitled "Normal Conversations With Dan Levy" has 4.6 million. Both are shown below.