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Top 6 Social Media Marketing Hacks

Social Media Marketing allows businesses to reach a global audience. Through various online platforms such as social media, websites, and email marketing, businesses can connect with customers around the world, transcending geographical boundaries.

Social Media Hacks 

The number of followers you have directly impacts the reach and visibility of your content. When you post on social media, your followers see your content in their feed, increasing the likelihood of brand recall and recognition. Additionally, when your followers engage with your content (like, comment, share), it appears in their followers' feeds, further extending your brand's reach.

1. Do not over post 

If you want your brand to stand out on social media in 2024, you will need to adopt a less is more posting approach. Rather than posting simply because you need to, you should focus on sending out thoughtful posts that add value to your audience, even if this means posting less frequently.

Ideally, you should aim for one post a day, However, the optimal posting frequency for you will depend on your followers, their age groups, their browsing habits, and so on. The aim here is to avoid overwhelming your audience. You don’t want to get to a point where your audience is tired of your posts.

2 Focus on Reels and Videos 

Today, the demand for video is insatiable. In 2024, there will be an even greater demand for video or instance, Facebook gives greater priority to videos shared natively on the platform over other kinds of content. Videos natively shared on the platform achieve 86% higher reach compared to other kinds of content, including YouTube videos shared on the platform.

Also, videos shared on Facebook drive greater engagement – comments and shares – than any kind of content shared on the platform.

Other platforms like Instagram are also giving greater priority to video content over other kinds of content.

3. Automate your social media activity

At times, pushing your brand on social media can become overwhelming, especially for small businesses that do not have a dedicated social media team.

You might feel like you’re spending all your time on social media, creating posts, creating captions for your videos and images, interacting with followers, and so on.

If you want to make your social media efforts more effective, start automating your social media activity using some of the best social media automation tools in 2024.

4. Story & Branding (Videos and Blogs)

Stories started as a feature that was only available on Snapchat. However, other social platforms realized how popular Stories are, and today, many of the top social media platforms, including Facebook, Instagram, LinkedIn and Twitter have their own version of stories.

Story is a feature that allows users to post content – either images or videos – that appear at the top of the app and disappear after 24 hours.

5. Don’t forget your competitors

The Covid-19 pandemic has pushed almost every business into the online sphere, making the space more competitive. As we head into 2024, if you want your business to thrive on social media, you must start keeping an eye on your competition, if you’ve not been doing it already.

Even as you focus on pushing your brand, constantly watch your competitors and see what they’re doing on social media. Perform a social media competitor analysis, map out their strengths and weaknesses, and then use these to come up with a strategy to help your business gain an edge in social media.

6. Create Polls & Quizzes 

Using polls has been deemed a very effective hack for anyone on social media to get way better engagement than usual.

Typically, people don’t need much prompting to participate in online polls.

Other than the simple goal of boosting engagements, online polls also help you feel the pulse of your target audience and get to know your followers’ opinions. Not only is their feedback crucial to your brand, but it might also help you make the right decisions.

Like polls, quizzes are also effective means to garner engagement through responses. They are as clickable as polls and even more intriguing to users if you ask the right questions to your target audience.

According to a study, interactive content is 93% effective in educating customers, while passive content is only 70% in comparison.

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