Ryan Reynolds may be best known for his acting roles like Deadpool and Waiting..., but now he's getting into an entirely different industry: mobile.
Mint Mobile has announced that Ryan Reynolds has purchased an ownership stake in the prepaid operator. Reynolds will help out with Mint Mobile's communications and marketing as well as its strategic decision-making.
"It’s a bit unconventional which is why I like it," Reynolds said. "Celebrities generally invest in high-end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month. I’m excited to champion a more practical approach to the most essential technology."
Mint Mobile is a mobile virtual network operator (MVNO) that uses the T-Mobile network. What's notable about its service is that it sells its rate plans in bulk, letting you buy three, six, or 12 months of service at once. For example, you can get a three-month plan that includes 3GB of 4G LTE data for $45 total or a six-month plan with 8GB of data per month for a total of $150.
Much of the time when we see a celebrity getting involved in wireless, it's with a major company that's already well-known.
Mint Mobile isn't exactly a huge operator, but Ryan Reynolds buying an ownership stake could really help Mint get more attention. Not only is Reynolds a big presence on Twitter with more than 15 million followers, but he's a hugely popular and funny actor who could be helpful with Mint's marketing.