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Motorola Razr making a pricey comeback on Verizon Wireless

January 16, 2019

 

The Motorola Razr, arguably the it phone before Apple’s iPhone hit the market in 2007, is making a comeback 15 years after it was first released to much fanfare. The iconic flip phone, which originally cost $600, will be released in limited supply as an exclusive device on Verizon Wireless for $1,500 next month, according to The Wall Street Journal.

 

The new Razr is expected to be a foldable smartphone with an OLED display that bends at the middle. The device is the result of an exclusive partnership between Verizon and Lenovo, which acquired Motorola’s device business in 2014. Lenovo only plans to manufacture about 200,000 units of the next-generation Razr, The Wall Street Journal reports.

 

The Razr fell out of favor as smartphones flooded the market, but Motorola has made numerous attempts at reviving the brand to little avail. The latest iteration of the Razr is unlikely to catch much interest at $1,500, but it could become a nostalgic status symbol for some customers.

 

The form factor could also generate awareness of a new type of smartphone that’s anything but a black slab of metal and glass. The foldable screen of the new Razr will be a key differentiator, and it would be one of the first such devices to reach customers this year. Samsung is expected to launch its first foldable smartphone at a press event next month.

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