On Monday, T-Mobile unveiled T-Mobile Essentials, a new plan designed to meet the needs of the millions more Americans now covered by the Un-carrier’s rapidly expanding network. T-Mobile Essentials is designed for those who say they just want the basics: unlimited talk, text and smartphone data in the U.S. – only $30 per line for a family of four with autopay.
T-Mobile essentials is for Americans that just want the freedom to use their smartphone without worrying about overage penalties,don’t plan to travel outside the country, or use their phone as a hotspot.
Of course, most people want more, and that’s why T-Mobile ONE is the Un-carrier’s most popular option, setting the bar across the industry. T-Mobile ONE has all the value and extras that most customers want – the industry’s best travel benefits, Netflix included for families, unlimited mobile hotspot and so much more – for just $40 per line, taxes and fees included, for a family of four with autopay.
“The other guys got one thing right – some customers just want the basics, but the Carriers did it all wrong,” said John Legere, CEO at T-Mobile. “They seem to be doing everything they can to turn rate plans into a hot, confusing mess. They’ve got Above Unlimited, Unlimited Plus, Beyond Unlimited, Unlimited and More…Unlimited and More Premium?! No wonder nearly half of Verizon and AT&T customers are still stuck on data bucket plans with overage penalties. The other guys make it so confusing! The Un-carrier wants to make it easy. Give customers the options they want … but keep it simple, stupid!”
And for power users, T-Mobile also offers ONE Plus with all the most-popular premium services like high-speed mobile hotspot (with twice the high-speed data, a total of 20 GBs, and unlimited 3G speeds after, starting August 10) HD streaming, caller ID and more – for just an extra $10 per line when you add ONE Plus for the whole family or $15 for a single line.
T-Mobile Essentials will be available in T-Mobile stores nationwide starting August 10 and starts at $60 for a single line, $30 for the second line and just $15 per line for lines 3-6, plus taxes and fees with autopay. Without autopay, it’s $5 more per line. During times and places with heavy network demand, Essentials customers may notice slower speeds than other customers.