Sprint and Verizon MVNO ROK Mobile has made a number of changes to its Sprint based plan lineup.
The price of the unlimited talk and messaging, 1 GB data plan has been increased from $20 to $25 per month.
The $30 3 GB, $40 5 GB and $50 8 GB plans have been discontinued.
There's a new $35/month plan offering unlimited talk, messaging and data with the first 4 GB of data at high speeds.
The $49 Super Plan that includes unlimited international calling using a VoIP app, ID theft insurance and accidental death insurance as well as unlimited talk, text and data got a high speed data increase from 3 GB to 3.5 GB.
However, the most interesting change is the addition of a new $45 plan that includes unlimited talk, messaging and "Mobile Optimized Unlimited LTE Data". The ROK site doesn't says what "Mobile optimized" means. So I called ROK mobile support and was told that it means that data speeds are throttled after 20 GB.
Here's the revised ROK Mobile line up:
Sprint network plans:
$25 Plan - unlimited talk and text, plus 1 GB of hard capped data
$35 Plan - unlimited talk, text and data, first 4 GB at high speed
$45 Plan - unlimited talk, text and "unlimited" (actually 20 GB according to CS) high speed data
$49 Plan - unlimited talk, text and data, first 3.5 GB at high speed, accidental death insurance and international calling.
"Other CDMA" (Verizon) network plans:
$20 Plan - unlimited talk and text, plus 1 GB of hard capped data
$30 Plan - unlimited talk, text and data, first 3 GB at high speed
$40 Plan - unlimited talk, text and data, first 5 GB at high speed
$50 Plan - unlimited talk, text and data, first 8 GB at high speed
It's rare for an MVNO to offer an unlimited data plan. Mobile operators charge by the GB, they don't sell MVNOs truly unlimited data. That makes offering a true unlimited plan economically unsustainable. Straight Talk tried it, but throttled or disconnected users who used much data and got slapped with a $40 million fine by the FTC for false advertising. Later Sprint broadband MVNO Karma offered an unlimited plan that only lasted lasted a few months. If ROK's unlimited is throttled after 20 GB and ROK doesn't make that clear upfront, there are going to be a lot of dissatisfied customers.