Sprint consumer brand headed for summer sunset

The newly merged Sprint/T-Mobile entity already is presenting a unified strategy in the enterprise department, and this summer, it will do the same for the consumer segment.

Speaking at an investor event on Tuesday, T-Mobile CEO Mike Sievert reiterated that Day One for the enterprise team at T-Mobile has largely already arrived. EVP of T-Mobile for Business Mike Katz and his team are now pursuing a unified strategy behind the T-Mobile brand to engage with large and small enterprise and public sector customers.