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Cricket Wireless Tops J.D. Power Study Second Time in a Row

Cricket Wireless has topped the latest J.D. Power Purchase Experience Non-Contract Full-Service Study. This is actually the second time in a row that the AT&T prepaid brand topped the study. It is also Cricket's third award from J.D. Power out of the last four Purchase Experience studies. Today's achievement gives Cricket a total of 855 points on the 2020 U.S. Wireless Purchase Experience Non-Contract Full-Service Study Volume 1 by J.D. Power. They earned the award by outscoring the rest of its competition with an average of 9 points. According to AT&T Prepaid Portfolio's president, John Dwyer: "2019 was quite a year and 2020 is already starting off with a big win. Our job isn't just to sell phones, it's about building relationships with our customers while providing them the best value. This award is a direct reflection of how our customers feel about us." Dwyer believes that the win is not a coincidence. This is because they have been recognized as the fastest-growing prepaid provider since 2017. And for the president, "great experiences lead to customer loyalty and growth." This is the 17th year of J.D. Power's publication of the study. They evaluate customer experience in three purchase channels: online/website, phone calls to a sales representative, and visits to a retail store. The study measures customer experience satisfaction in six areas-- store sales representatives, website, offerings and promotions, phone sales representatives, store facility, and cost of service. This particular study took into account feedback from July to December 2019.


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