Starting today, June 18th, Verizon launched its new Above Unlimited plan, as well as the ability to mix and match plans on each separate family line. Thus, they who pay the bills in the house can have 75GB throttling threshold, their spouse can keep on using their Beyond plan, while the kids make do with Go Unlimited, all for a lower price than before. T-Mobile has been mixing it up for a while, however, and, even though Verizon has greater coverage and very similar pricing, our poll respondents from last week still chose it as having the better unlimited options.
Verizon's new Above Unlimited plan is very similar to T-Mobile's most expensive One International, as you can see from the table below, and is even priced accordingly. It includes five free days of TravelPass activations per month (up to a $50 value), plus free 500GB cloud storage, and, above all, more than triple the 25GB speed de-prioritization (aka throttling) limit of the previous, Beyond Unlimited plan. AT&T, on the other hand, decided it's had enough of freeloading on its grandfathered unlimited tier for $30/month, and raised its price to $45, prompting a quick response from T-Mobile, which immediately outed a switching bonus for disgruntled AT&T subs on the grandfathered plan.
Taking a note from Sprint's unfortunate race-to-the-bottom $15/month unlimited offer that didn't last long, Verizon decided to compete upmarket with a VIP plan, and offer a mix and match strategy in its turn. Still, T-Mobile is seemingly still the beloved underdog in the fight against Big Bad Red, no matter the pricing.