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ROK Mobile Changes Sprint Plans, Adds New "Unlimited" Data Plan


Sprint and Verizon MVNO ROK Mobile has made a number of changes to its Sprint based plan lineup.

  • The price of the unlimited talk and messaging, 1 GB data plan has been increased from $20 to $25 per month.

  • The $30 3 GB, $40 5 GB and $50 8 GB plans have been discontinued.

  • There's a new $35/month plan offering unlimited talk, messaging and data with the first 4 GB of data at high speeds.

  • The $49 Super Plan that includes unlimited international calling using a VoIP app, ID theft insurance and accidental death insurance as well as unlimited talk, text and data got a high speed data increase from 3 GB to 3.5 GB.

However, the most interesting change is the addition of a new $45 plan that includes unlimited talk, messaging and "Mobile Optimized Unlimited LTE Data". The ROK site doesn't says what "Mobile optimized" means. So I called ROK mobile support and was told that it means that data speeds are throttled after 20 GB.

Here's the revised ROK Mobile line up: Sprint network plans:

  • $25 Plan - unlimited talk and text, plus 1 GB of hard capped data

  • $35 Plan - unlimited talk, text and data, first 4 GB at high speed

  • $45 Plan - unlimited talk, text and "unlimited" (actually 20 GB according to CS) high speed data

  • $49 Plan - unlimited talk, text and data, first 3.5 GB at high speed, accidental death insurance and international calling.

"Other CDMA" (Verizon) network plans:

  • $20 Plan - unlimited talk and text, plus 1 GB of hard capped data

  • $30 Plan - unlimited talk, text and data, first 3 GB at high speed

  • $40 Plan - unlimited talk, text and data, first 5 GB at high speed

  • $50 Plan - unlimited talk, text and data, first 8 GB at high speed

It's rare for an MVNO to offer an unlimited data plan. Mobile operators charge by the GB, they don't sell MVNOs truly unlimited data. That makes offering a true unlimited plan economically unsustainable. Straight Talk tried it, but throttled or disconnected users who used much data and got slapped with a $40 million fine by the FTC for false advertising. Later Sprint broadband MVNO Karma offered an unlimited plan that only lasted lasted a few months. If ROK's unlimited is throttled after 20 GB and ROK doesn't make that clear upfront, there are going to be a lot of dissatisfied customers.

Source: Prepaidphonenews.com

#ROKMobile #VerizonMVNO #SprintMVNO #unlimiteddata

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